Saturday, October 27, 2012

When Anyone Can Do Anything, They Will

It’s easier than ever to do it, but it’s harder than ever to make a living doing it. 

For example, there is more music being created than ever before, says editor Paul Resnikoff, but paradoxically, musicians are making less than ever before, thanks to a deflated ecosystem once primed by traditional major labels, massive changes in recording technology, trends in pricing structures, cultural shifts in taste, evolutions in genre and nonexistent barriers to entry.

And it’s not just music.

The same goes for publishing, performing, photographing, blogging, designing, consulting, coaching, crafting and coding.

When anyone can do anything, they will.

And when they do, when scarcity goes the way of the dodo, the value of the product plummets, and profitability becomes harder and harder to achieve.

Personally, this scares the shit out of me.

It this the end of the world, or the beginning of a new one?