Wednesday, October 31, 2012

Train Hobos and Chicken Bones

Strategy is a series of moves to get what you want.

It’s about approaching a task, project or situation in a logical, holistic, intelligent, creative and comprehensive way, understanding the why behind the what, taking into account all the relevant variables and asking tons of hard questions.

It’s about working every possible angle like a train hobo with a chicken bone, taking the world apart and putting it back together again, putting the process on a pedestal and knocking and knocking until the doors of ignorance have no choice but to open.

The hard part is, strategy takes time, commitment, endurance and grit. The word itself comes from the Greek stratos, or “expedition.”

And if we’re not willing to pay that price, all we’re left with is a pile of tactics and a few short-term victories.