Friday, October 05, 2012

The Art of Perspective, Part 3

Information used to have a supply and demand issue.

But now that it’s free, ubiquitous and accessible, its value has plummeted. If you're a generalist, your competitors are Google and Wikipedia.

If you want move people’s eyebrows and catapult their thinking into profitable new directions, your job is to deliver perspective.

Here are my latest examples. Don't forget to read part two!

Las Vegas wasn’t built on winners. Are you smart enough to see the evidence when the odds are stacked against you?

Howard Schultz visited five hundred espresso bars in Italy. Are you willing to out research the competition?

The founder of JetBlue flew his own airline at least once a week and blogged about his experience. Are you willing to be your own customer?

Liverpool had a lot of good bands. Have you accepted the face that talent isn’t as important as timing?

Obama’s speech had four times as many tweets per minute as Romney’s. Is your brand betting against the web by not believing in social media?

Facebook pays programmers thousands of dollars to hack into their site. What will you invest to uncover your company’s vulnerabilities?

Chew on that.