Wednesday, October 17, 2012

Micro Business is the New Small Business

We are seeing the death of traditional career paths.

Now, micro business is the new small business.

Instead building a hulking beast of an enterprise, we start by building something simple, like an app or a website or a piece of software. Then, instead of searching for some magical distribution channel, we just ship it. We make it available, and other people come and get it. Then, if it takes off, if we amass enough attention and permission and momentum, we build the actual business around those assets with a small core team serving tons of users, customers and co-creators. And if we’re lucky, make some money and change the world.

Pretty sweet model.

Simple. Fast. Cheap. Low risk. No employees. No permission. No debt. Home based. Completely manageable. Tons of fun. And one amazing learning experience.

Where do we sign?