It’s not a product, it’s a platform.
When your brand builds something that makes people famous, recognized and part of something cool that matters to them, they will love you forever.
Threadless is the perfect example. They reward their designers with significant financial prizes, public kudos and coveted community awards. And as a result, their users are the most engaged in the world, their shirts are the most amazing in the world and their brand is the most beloved in the world.
How is your product a stage for customers to stand on?