Purpose is easy to over complicate.
Organizations spend thousands of dollars and hundreds of hours creating purpose statements full of expensive, opaque, altruistic, exaggerated jumbles of corporate buzzwords that, in the end, mean nothing and inspire nobody.
When the reality is, purpose is best stated when it’s simple, specific and meaningful to the people who matter most. That’s enough.
We make our clients look like heroes. We bring fun to the daily chore of being a consumer. We positively ruin the rest of the software world for people. We entertain society by using our client’s products. We help users become better at things they care about. We make patients feel less alone in their misery. We buy other company’s mistakes. We build a circle of trust through a circus of pranks.
Don’t make it any harder than it already is.
Just talk like people talk.
Because when you organize your company around a clear idea of how you plan to change the world for the better, you will create a center of gravity, a heart, a reason to be, that draws employees, partners, and customers toward it.