Sunday, September 23, 2012

The Time of Trial is Always

The amplification of effort has never been greater.

The time of trial is always. Everything matters, everybody’s watching and everything’s a performance. And when we care, I mean really, really care, and do so with daily consistency, we will see greater residual value than ever before.

A single tweet sent out in a moment of caring can erase the memory of every bad review every written. A single response to an underappreciated user can earn hundreds of loyal fans in an instant. And a single interaction with an angry customer can turn a moment of empathy into a movement of millions.

Understand this wave, and you can ride it.