Saturday, September 15, 2012

The Core of Intention is Creation

On the neverending list of things to do, at the top will always be “more.”

Creating more real work, executing more actual product and shipping more lasting value, in the unique way that only we can deliver.

As my friend Chris says, we have to get our units up. Our work, our art, has to be living in as many different venues as possible, both online and offline, for as long as possible.

It’s a numbers game. It’s probability. If we want to be in the right place at the right time, we need to be in a lot of places.

And at the core of that intention is creation. Everything else is a close second. Even sales or networking, both of which are fighting for the top spot, they fall to the wayside when it comes to creation.

That’s our primary task. We don’t have to do it all day, but we do have to do it everyday.