Saturday, September 22, 2012

Put Your Customers At The Center

Your job isn’t to be an entertainer, it’s to be an enabler.

Instead of forcing consumers to consume your content, why not provide more power outlets and invite them to bring their own content?

In so doing, you preserve customer control by creating tools that put them in the driver’s seat rather than in the back of the bus. In so doing, you stand out because the user experience of your brand is completely customized, enjoyable and memorable. In so doing, your customers find a place to hang their individuality at the center of their own digital lives.

That’s what I would do.