Mattering isn’t the problem.
We know our work is great, and that it touches and inspires and brings joy to people all around the world.
But it’s awfully hard to pay the mortgage with compliments.
In order to keep our enterprise alive, in order to support our lifestyle and in order to underwrite our creative endeavors, we need to matter to the people who write checks – not just the people who validate our ego needs. We need to please the people who pay, not just the people who praise.
Otherwise we’re just winking in the dark, leaning our ladder against the wrong wall, telling a terrific story to people who won’t pay us what we’re worth.