Wednesday, September 12, 2012

Consistency is the Best Marketing

When we tell our story the same way, all the time, everywhere, people don’t just buy from us once, they join with us forever. 

Stay at any Ritz Carlton around the globe, and the employees offer the same warm welcome, deliver the same anticipatory service and embody the same attitude. 

Take a class at any Bikram studio around the world, and the instructors will use the same language, teach the same postures and practice the same philosophy. 

Fly Virgin Air to any city around the world, and the flight crew will have the same casual demeanor, the same friendly nuance and the same attractive design. 

Same, same, same

It’s the four letter word people expect from us in the future.