Ideas were never meant to stay that way.
Success isn’t about the seed, it’s about the tree it grows into, the forest it becomes a part of, the landscape it belongs to to and the new life that flourishes within in. Success is what the idea looks like when the world is done having its way with it.
But if the idea isn’t executed, we never had it.
Regardless of size, quality, passion, practicality, coolness or marketability, until we physically ship the idea out the door, it doesn’t exist. Until we blast away the barriers of readiness, fear, permission and procrastination, it doesn’t matter.
That’s why finished is the new perfect. Why version done is better than version none.
Without that brand of execution, ideas really will stay that way.