Innovation is impossible without imagination.
Only when our curiosity overwhelms our certainty, only when we’re more open to the complete possibility of what could be, does everything change.
Kodak failed to innovate. Instead of reading the writing on the wall and adapting to the digital world, they clung to their analog past and went bankrupt. And the irony is, they were actually the first film company to develop digital cameras, and the first to acquire an online photo-sharing site.
And yet, Kodak died with over a thousand digital imaging patents under their belt.
Because they never outgrew the belief that they were in the business of printing pictures.
Had they used their imaginations, had they been more open to the complete possibility of what could be, maybe they still would be.