If the idea isn’t executed, we never had it.
Regardless of size, quality, passion, practicality, coolness or marketability, until we physically ship the idea out the door, it doesn’t exist.
That’s why ideas are free and execution is priceless. That’s why finished is the new perfect. That’s why version done is better than version none.
Because ideas were never meant to stay that way.
The true measure of success isn’t the idea itself. It’s how it evolves, where it changes us, how it inspires others, why it matters to us, and most importantly, what the idea eventually grows into.