The rub about hiring yourself is the absence of blame.
When it’s just us, there’s nobody to point fingers at.
Should we fail to discipline ourselves, fall short on our goals or ship mediocre work when we know we could do better, there’s no assistant to hide behind, no intern to scapegoat and no coworker to blame.
No matter what happens, it’s our fault and ours alone.
This is the best thing that ever happened to us. Instead of playing another game of blame roulette, we enable a daily practice of taking responsibility. We paint ourselves into an accountable corner. And we build the emotional muscle of ownership that is sorely needed to endure the entrepreneurial journey.