Monday, July 23, 2012

The Belonging Sessions 011: Bobby Emamian of Prolific Interactive


Prolific Interactive is a Brooklyn agency that loves crazy, creative minds with an interest in mobile strategy, design and development. 

I sat down with their Co-Founder and CEO, Bobby Emamian and posed three crucial questions about belonging: 

1.Good brands are bought, but great brands are joined. Why do you think your employees join yours? 

At the root of our culture, we solve problems together. We go to battle together. And we all bring a different angle to the table. Many of our employees have a sports background, so there’s this want and need to help the team. At the end of the day, the passion and determination gets everyone fired up. When a lot of people in the room are doing things for the right reasons, it’s an absolute joy to walk in the morning.

2.The great workplaces of the world have soul. What do you do to humanize your culture?  

Monday morning meetings are an awesome time for our company. We do a word of the week that’s connected to whatever theme is most important. Whether it’s growing or closing or launching, it’s a fun way to share and compare, to get the week started. We also have something we call Prolific Court. You can fine people a quarter to two dollars depending on the 'offense'. For example, going home with the bathroom key in your pocket, leaving the AC on at the end of the night, or getting a beer for yourself and not asking if anyone else would like one, are all 'offenses'. This keeps everyone on their toes and accountable, and the money always goes towards a company event. Lastly, the same attitude applies to our brainstorming. There are no limitations or boundaries to our thinking. And that allows for a comfortable, human atmosphere.

3.Belonging is a basic human craving. How do you remind employees that they've found a home?

Our culture makes people feel like they belong and have found a home, but just to remind them, we have a company Seamless account. If you come early or stay late, we buy you breakfast or dinner. We have beer stocked up, video games, sporting equipment and a few televisions. People are constantly collaborating, chatting and hanging out.  And the collaboration, lending a hand to each other, makes it feel like a family. We succeed together and we fail together.  And as long as we stick together, we grow and create the best products out there.

Thanks Bobby! Learn more about Prolific here