Saturday, July 21, 2012

Make Your Brand Worth Sharing

If you want to get people hooked, give them a greater sense of occasion.

Turn a routine arrival, subscription, payment or membership into a happening, a big deal and a moment worth remembering.

When you practice yoga at Bikram Los Angeles, new students get their name written on a huge chalkboard in the lobby to commemorate their first class.

With you order speakers from Noogi, their trademark wooden shipping containers turn the routine chore of opening boxes into a substantial moment of celebration.

When you board the Disney Fantasy, crewmembers announce your family’s name on the intercom system for the entire cruise to hear.

When you buy tickets for Once, actors encourage audience members to join them onstage for preshow jam sessions and intermission popup pubs.

When you sign up for Zipwhip, employees celebrate new customer acquisitions with a whimsical automated flag raising to keep victories visible.

Each of these organizations makes the mundane memorable in a fun, unique and engaging way that’s consistent with their brand and worth sharing.