Friday, July 13, 2012

The Belonging Sesions 007: James Heaton from Tronvig Group

Tronvig Group is a full service marketing agency in the business of helping museums, arts organizations, non-profits, service and retail businesses do better at doing good.

I sat down with James Heaton, Creative Director, and posed three crucial questions about belonging:

1. Good brands are bought, but great brands are joined. Why do you think your employees join yours?

Everyone has a voice. We always ask why, not just what and how. I think people crave responsibility when they are also given agency, when they can see the effect of their work on their destiny, and can see how their personal contribution plays a role in serving a larger vision that they help create and sustain. Years ago I fell in love with the ideas of Ricardo Semler. Taking some cues from him, we focus on values, honesty, openness and we add to this doing good in the world by helping our clients do better in their own efforts to do good. 

2.     The great workplaces of the world have soul. What do you do to humanize your culture?

We ask the questions: Why do we exist and why do we matter? We ask our clients this. We ask ourselves. I think everyone understands that we are each working to achieve personal mastery and collective excellence. We don’t have a gimmick for this. Working hard to achieve something greater than ourselves is motivating enough and this is intensely human.

3.     Belonging is a basic human craving. How do you remind employees that they've found a home?

In a healthy home anyone can say anything. Home is where your mind is free and failure is met with understanding. Good ideas are good regardless of who came up with them. Each member of the organization understands that it's a place where one can intentionally expose the weaknesses or insecurities within your own ideas so that its strongest version can be brought out. And that’s incorporated with the ideas of others, all of whom share a vision and an ultimate goal: To make the world better.

Thanks James! Learn more about the Tronvig Group philosophy here.