Thursday, May 10, 2012

Scott Ginberg's Digital Devotional Series, Book 5: Winking In The Dark

In 1957, the New York Herald Tribune published an article that changed everything.

The headline said it all:

“Doing business without marketing is like winking in the dark.”

That sentence changed me forever.

Because no matter how smart you are, how valuable your product is, or how hard you work – if the people who matter can’t see you, you lose.

Visibility wins. 

To compete in an attention economy, sticking yourself out there is the only option.

Please welcome to the family:

The End of Anonymity As We Know It

If you don't have a Kindle, here's a Winking In The Dark for free.

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting