Friday, May 18, 2012

The Power of Selective Indifference

The greatest advantage is to not give a shit.

To reach a point where you let go of attachment to goals, zero out any expectations and drop the need for approval and permission.

In his later years, George Carlin touted the importance of not giving a shit. He attributed much of his success as a writer and performer to this very concept, saying that when we act from that posture, good things start to come to us.

I call it selective indifference. The willingness to have no stake in any set outcome creates a unique brand of freedom unavailable anywhere else. When we expect nothing, failure is impossible.

The secret is, selective indifference isn’t about being too cool to care.

It’s about being discerning enough not to dwell.

Refusing to push out our creativity to make room for all the backwards, soul killing mental traps that keep us from bringing new life to what might be.

And this is especially relevant in the sales world. Because the easiest sale to make is the one you don’t need. When you walk into a room with no attachment to outcomes, you’re ten times more buyable.

Now that’s something worth giving a shit about.

How could you practice selective indifference?

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

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