Monday, May 07, 2012

Giving Birth to Your Creative Brainchildren

Tomorrow I'm releasing eight new books on Kindle.

All digital. All daily devotionals. All $0.99 each, or $0.00 this week for Prime Members.

And the point is, it’s not about being prolific.

Artists who create massive amounts of output in their careers do it for reasons far beyond the typical chest beating, attention craving, score keeping and money making. We ship, ship and keep shipping for a number of profound reasons.

It’s not just about spawning, it’s about stretching. Stepping outside of what’s comfortable, constantly creating something new, living larger than your labels, that’s how you grow as a person. But if you never make anything, you never find out who you are.

It’s not just about executing, it’s about elevating. Running up the score on your resume doesn’t matter if you’re not getting better, smarter, stronger and sharper with every new thing you create. But if the work never improves, you’re just running in place.

It’s not just about purging, it’s about providing. When you die, plan to leave behind a body of work, not just a body. Until then, each artistic milestone you pass is another piece of your legacy. But if you do it right, it will live forever.

It’s not just about content, it’s about commitment. The guts to stay in the game, show up every day and ship no matter what, will earn respect for the work and, more importantly, for the backbone behind it. But if you lack continuity, the content won’t matter.

It’s not just about money, it’s about mandate. Most artists do what they do because they’re ugly when they don’t. It’s central to who they are. It’s their spiritual imperative to make art. But if they don’t create, they don’t feel alive.

It’s not just about entertainment, it’s about expression. The purpose of art isn’t just to please people, it’s to project ideas and feelings. To share a sense of life and an index of human values. But with only a few pieces of work, you can’t express the whole picture.

As an artist, as you continue to ship more and more great work, never forget that giving birth to your creative brainchildren is only the beginning.

Look for the new books tomorrow!

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

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