Friday, April 13, 2012

Is Your Brand Done By Hand?

Every one of my nametags is handwritten.

People assume they’re printed because they all look the same, but I assure them that I personally write every single one. And not just because I’m an anal retentive obsessive compulsive control freak. There is a method behind the madness.

My brand is done by hand.

By writing the nametags myself, I inject soul into my conversations. I give my values a heartbeat. I bring my humanity to the moment. I exude interactional casualness wherever I go. And I make my exchanges with people unexpectedly personal and memorable.

Because I care about people’s experience when they’re around me.

Had I chose to print the nametags en masse, to outsource the human function and automate my authenticity, the brand wouldn’t be honest.

Of course, I’m just one guy. The debate I’ve been having with my clients is, what happens when your brand becomes so big that you’re no longer able to do it by hand?

Just ask Disney. Their artists built the most magical brand in the history of entertainment, by hand. Just ask Taylor. Their luthiers built the most innovative brand in the history of acoustic guitars, by hand. Just ask Etsy. Their users built the most vibrant independent online marketplace, by hand.

Looks like the size of the brand doesn’t affect the use of the hand.

How is your brand done?

For the list called, "27 Ways to Out the Competitors," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2012-2013.

Watch clips of The Nametag Guy in action here!