Friday, March 02, 2012

Who's Stealing Your Product?

The Bible is interesting.

It’s the most popular, most printed, most published, most purchased, most read, most recognized, most translated, most demanded, most donated, most circulated, most owned and most influential book in the world.

But it’s also the most stolen.

And yet, people rarely put up a fuss. In fact, it’s the exact opposite. Every time another copy is stolen, the people who love the book the most never view it as a loss, but as a new opportunity to inspire someone’s life.

That’s how passionate they are about their message. They’d rather let people steal the very book that instructed them to be honest in the first place, than risk watching another soul go unreached. I even met a woman from a local congregation who said their church allows anyone who doesn’t own a Bible, to steal one.

Talk about turning the other cheek.

Maybe piracy is the most profitable thing that could ever happen to a brand.

Certainly worked for Christianity.

Is your product worth stealing?

For the list called, "8 Ways to Out Question Your Competitors," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting

Never the same speech twice.

Now booking for 2012-2013!

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