Wednesday, March 28, 2012

Offline is the New Online

 [ Email me, buy prints, inspire the office! ] 
The purpose of online is to get offline.

Every time we email, tweet, retweet, direct message, instant message, write somebody’s walls, upload pictures, publish videos, post reviews, chime in on message boards, write blog posts, leave comments, press like buttons and share links, our goal is to get one one step closer to interacting with other human beings, face to face, in person.

The proof is everywhere.

In the political realm, we’ve watched oppressive governments crumble, horrifying laws disappear and war criminals meet their demise.

In the music realm, we’ve watched performers leverage digital media to create live events that bring joy to change the lives of fans forever.

In the movie realm, we’ve watched online microfinancing enable the dreams of a generation of hopeful filmmakers, whose ideas finally have a chance to make a difference.

In the business realm, we’ve watched entrepreneurs use the power of mobile technology to hire themselves, do work that matters and deliver value to their people.

All thanks to the bold people who used online to get offline.

It’s not the future, it’s the present.

And if we never endeavor to communicate beyond digital, if we never connect to each other by more than just pixels, we fail to experience the truest, highest form of human interaction.

Online is the journey, offline is the destination.

What have you done offline today?

If this blog post resonated, perhaps you'd like a souvenir as a reminder. To buy a print of my "nametaglines" photo for your office wall, send an email to me, and you'll have it in a week!

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting

Scott has written and published over 1,000,000 words.

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