The better our work is, the harder it should be to talk about.
Because if we can explain it, if we can write down a step-by-step process of how we did it, and if we can find other people to do it faster and cheaper, then it’s not really art. It’s just a task.
Our goal is to become unclassifiable. To become somebody who reminds everybody of nobody else. And to express ourselves in a way that, when people tell their friends about our work, all they can say is:
“Look, I can’t really explain it. Just go to the website. You gotta see this.”
That’s the mark of a master.
Not the one with a polished positioning statement.
Not the one with a clearly defined target audience.
Not the one with a perfectly crafted elevator pitch.
The one people aren’t sure about. The one who sneaks up on the world.
LET ME ASK YA THIS…
Are you too clear?
LET ME SUGGEST THIS...
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That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
Never the same speech twice.
Now booking for 2012!
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