Monday, December 12, 2011

Do You Have a Profit Motive or a People Motive?

My friend Bill is a chiropractor.

In the past five years, he’s sent over one hundred of his patients to the yoga studio down the street from his clinic, where he is also a student himself.

The other day his assistant yelled at him for sending too much business away. He feared Bill's patients would fall in love with yoga and never come back for another adjustment again.

But Bill, a true professional, a true artist, a true champion of human health, told his assistant that a good doctor tells his patients, “I hope you never have to come in here again.”
That's the difference between profit motive and people motive.

One earns money – the other earns trust.

Which does your brand have?

For the list called, "35 Ways to Leverage Your Next Media Appearance," send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor

Never the same speech twice.

Now booking for 2012!

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