Wednesday, December 07, 2011

Do You Give Customers the Cookie or the Fortune?

I published my first book when I was twenty-two.

There was no plan. No marketing strategy. No publicity campaign. No social media push. No finely orchestrated plan in perfect alignment with my personal vision statement and life purpose.

I just handed out copies to every single person I knew. With one catch:

Every copy of the book came with two free nametags.

One for you, one for a friend.

Readers loved it. They showed everybody. Some even wore the nametags in public to start conversations – with complete strangers – about my idea.
What’s amazing is, people didn’t care that much about the book itself.

They just wanted the free prize inside.

So I spent dozens of hours staying up late the night before speeches, gluing those little buggers into the back of each book. Wasted tons of money. Signed every copy. Burned my fingers with hot glue a hundred times. And hated every moment of it.

It was worth it.

Extras matter. People don’t want the cookie – they want the fortune.

What’s your free prize?

For the list called, "7 Ways to Out Attract Your Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor

Never the same speech twice.

Now booking for 2012!

Watch The Nametag Guy in action here!