Tuesday, December 20, 2011

Are You Knocking Or Going Where the Door is Already Open?

Knocking is an interruption.

The days of darkening doorsteps to bother people into buying from us are over.

Instead, we need to go where the door is already open. To follow the path of permission, greet the people who invited us in once before and gently remind them why we’re worth keeping around.

What if, during a slow season of business, we spent a few days personally emailing every single person who ever gave us money, and asked them to buy again?
I tried that once, and it worked like a dream.

Not because I used a clever subject line or a strategic sales letter template. Rather, because I had already spend years delivering a value forward campaign that brought them joy, left them better and made them hungry for more.

And now, when I walked through the door, all they had to do was say yes.

Are you still knocking?

For the list called, "13 Service Phrases That Payses," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor

Never the same speech twice.

Now booking for 2012!

Watch The Nametag Guy in action here!