Monday, September 12, 2011

What's Behind Your Brand?

A few years ago I gave a speech to a group of individuals with disabilities.

I was terrified. I thought the message would go completely over the heads. And I assumed that their intelligence level would keep them from understanding me.

I was wrong. They loved it. Best audience I’ve ever had.
Afterward, a young man from the front row ran up to me with a huge smile on his face. And although his mental condition made it very difficult for him to speak, he placed his hand on my chest and said:

“It’s not the nametag; it’s the heart behind it.”

Just because someone is broken doesn’t mean they can’t teach you.

LET ME ASK YA THIS…
Is your heart behind your brand?

LET ME SUGGEST THIS...
For a list called, "11 Ways to Out Google Your Competitors," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment."

--Gilly Johnson The Australian Mentoring Center