Tuesday, September 27, 2011

Take a Moment, Make a Memory

Today the barista asked me for a name on my coffee order.

I didn’t answer.

Instead, I just waited until she looked up from her computer, actually made eye contact with me and noticed my nametag.

“Oh, duh – Scott. Your name’s right there. Sorry.”

This happens to me all the time.

Sometimes people feel embarrassed.
Sometimes people say thanks.
Sometimes people just laugh.

But I always smile. And I never bust chops about it.
I just wish people would pay more attention to their customers.
I just wish employees would notice opportunities to take a moment and make a memory.

What if, upon seeing my nametag, she thanked me for making her job easier?
What if, upon seeing my nametag, she used my name and said she was psychic?
What if, upon seeing my nametag, she offered a friendly joke that made my day?

That would be worth repeating. That would be worth telling a friend about. That would be worth remembering next time I walked in the door.

Instead of reaching for another robotic, ready-made script about how important someone’s call is, say something that invites people to store the memory in the heart.

Will you take a moment to make a memory?

For the list called, "52 Random Insights to Grow Your Business," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!