Sunday, July 24, 2011

The Nametag Manifesto -- Chapter 15: The End of Hierarchy

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"Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto: 

15. The End of Hierarchy
If everybody wears nametags, greater equality ensues.

When only employees wore nametags, we treated them in a patronizing way. We viewed them as servants to do our beer battered bidding, not as fellow human beings stumbling through this world trying to figure out who the hell they are.

But now we’re all on equal footing. Everybody is tagged. And nobody can act condescending to each other because we’re all the same. There are no more feelings of you serving me, I’m the customer you’re the employee – we’re just here, together, as two human beings.

Nobody is indebted to each other. We communicate citizen-to-citizen, peer-to-peer – as opposed to expert to follower or ruler to servant. Communication is horizontal, not vertical, and thus, more reciprocal. It’s not about access to information, but access to each other.

If everybody wears nametags, no more inequality, no more bureaucratic layers and no more patronizing.

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You can read The Nametag Manifesto, in full, for free, right now, here. 

What's your manifesto?

For the list called, "7 Ways to Out Leverage Your Competition," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

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