Monday, July 11, 2011

11 Words That Don't Matter Anymore

There is a language crisis going on.

Buzzwords are so abundant in our professional vocabularies, I’m pretty sure they’re getting their own channel on Oprah Network.

HERE’S THE REALITY: Language that limits, loses.

Today we’re going to explore a collection of dangerous words, their real definitions and a few suggestions for what you can focus on instead:
1. Advertising is just a word for people who don’t have enough friends. Instead of interrupting customers with annoying, treekilling drivel that’s going to be ignored and forgotten, create an act. A moment that deepens the emotional connection over time. Otherwise prospects will take their attention elsewhere. Do your interactions matter?

2. Aspiring is just a word for people who don’t want to commit with both feet. Instead of shirking the responsibility to go full time and go pro, stop waiting to be who you are. Life doesn’t have a preheat setting – you’re either on you’re off. Otherwise you’ll never become what you need to become. Are you still amateur?

3. Compliance is just a word for people who want you to edit yourself. Instead of putting a ban on individual expression, give people permission to let their personal brand shine. Petition them to inject personality everywhere. Otherwise employees will take their loyalties elsewhere. Who are you trying to make just like you?

4. Fearless is just a word for people who are afraid to be human. Instead of ignoring reality and pretending like nothing scares you, accept fear as a regular part of the life experience. Instead of fighting with it – bow to it. Otherwise you’ll never reach your full potential. Are you ignoring your fears or investing them?

5. Feedback is just a word for people who don’t trust their voice. Instead of subjecting yourself to unsolicited discouragement from people who don’t matter, stick your fingers in your ears. Ignore everybody. Otherwise one piece of information will fill your entire identity screen. How will you stay on the path of your own heart?

6. Hopefully is just a word for people who lack faith. Instead of using negative, acquiescent language that cripples your ability to win, speak in a way that leaves people no option but to believe you. Otherwise the things you hope for will never turn into the things you actually experience. Are you wishing your life away?

7. Impossible is just a word for people who choose not to believe. Instead of assuming that every obstacle is insurmountable, dive deep into the reservoir of human potential. Trust your abilities. Otherwise you’ll never tap into the resources available. Are you willing to greet the resistance with a welcoming heart?

8. Interesting is just a word for people who are afraid to say how they really feel. Instead of being so damn diplomatic, give the truth a shot. Be completely honest where most people would say nothing. Otherwise the world will start to expect sugarcoating with every message you deliver. How are you branding your honesty?

9. Professional is just a word for people who seek sanitize the soul out of business. Instead of delivering emotionless, forgettable non-service, bring your humanity to the moment. Put heart first. Otherwise customers will take their business elsewhere. When does the feeling formality keep you from communicating freely?

10. Recession is just a word for people who sleep too much. Instead of crossing your fingers and praying that the winds of opportunity will fill your sails, get up one hour earlier and take daily massive action toward what you want. Otherwise your dreams will stay dreams forever. What consumes your time but isn’t making you any money?

11. Ready is just a word for people who are afraid to jump. Instead of waiting for the perfect moment when your strategic plan is in total alignment with your personal vision statement, just go. Take the plunge. Otherwise you’ll trap yourself on the treadmill of preparation forever. What is waiting getting in the way of?

REMEMBER: When you limit your language, you limit your life.

Don’t get sucked into the buzzword vortex.

LET ME ASK YA THIS…
What word are you tired of?

LET ME SUGGEST THIS...
For a list called, "10 Ways to Make the Mundane Memorable," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment."

--Gilly Johnson The Australian Mentoring Center

Rent Scott's Brain today!