I’m no futurist.
But some trends are too pervasive to be denied.
THE COOL PART IS: You don’t have to kill yourself doing more – you just have to challenge yourself to do different.
Consider these twelve trends, and how your organization might adapt to them:
1. Beta is the new post. You’re never ready. Aiming is overrated. And fire burns people. Instead of “ready, aim, fire,” try this formula: Try, listen, leverage. Now that you have this, what else does this make possible?
2. Contact is the new content. We don’t need more access to information – we need more access to each other. Holster your thumbs and open your mouth. Are you bragging about the content you have or the contact you enable?
3. Class is the new quality. Competitors – when treated like partners – can become your power source. Be willing to share in almost every direction. Even with the people who hate you. How many referrals did you give this week?
4. Crazy is the new sane. Insanity is the lifeblood of innovation. What’s more, crazy invites momentum, which produces velocity. And money is in love with speed. Are you nurturing the nuts?
5. Curation is the new creation. You don’t always have to provide the good stuff – sometimes all you have to do is signal people where to find it. If you can’t produce, what if you just pointed?
6. Feeling is the new function. The only thing people can form a judgment about is how interacting with you makes them feel. Create an emotional vibration and win. Are you delivering a palpable presence of something real and true?
7. Execution is the new innovation. Woody Allen was wrong. There’s more to life than just showing up – it’s also about following through. Have you developed a relentless bias toward taking action?
8. Gratitude is the new glamour. Thankfulness looks good on every person during every season. As long as you don’t bastardize it into a technique, the fashion police will tip their hats. How do you thank the people who matter most?
9. Great is the new good. Competence is assumed, enthusiasm is expected and passion is the price of admission. People expect to be blown away. Stop proving them wrong. Is excellence your difference or your default?
10. Heartshare is the new marketshare. Percentages are for math teachers. The level of emotional responsiveness your brand commands is what matters. Are you selling to people who want what you sell or believe what you believe?
11. Honesty is the new marketing. The truth is a powerful word of mouth motivator. As long as it’s not a policy. Because if you have to tell your people to tell the truth, you need new people. How many lies did you tell last month?
12. Imperfect is the new beautiful. Don’t be the one who never shows any real ugliness. Boldly flaunt your imperfection. Show them the snag in your rug. What would happen if you were known as the biggest imperfectionist in your company?
REMEMBER: It’s not about doing more – it’s about doing different.
Explore the possibility of living differently in some way.
Otherwise you might get left behind.
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Friday, July 22, 2011
I’m no futurist.