Saturday, June 18, 2011

The Nametag Manifesto -- Chapter 18: The End of Discrimination

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"Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto:  
 
18. The End of Discrimination
If everybody wears nametags, cultural understanding spreads.

As humans, we tend to avoid what we don’t understand. But knowing the name of someone – especially from another ethnicity, race or culture – not only brings us closer to them, but also makes us more understanding of who they are as a person and what brought them where we find them.

It’s an unmasking.

And because diversity is respecting people’s right to be, while honoring that same right in ourselves, nametags bridge connections across different cultures. The break silence and break walls, because knowing each other’s names overrules the silent, lazy judgments we would otherwise make about them in the absence of knowing their real identity.

Now, it’s harder to treat people with disrespect. We’re reminded that they’re a person with a name. And only through knowing a human’s name can you learn about the heart beating behind it.

No longer do we avoid contact with people who aren’t like us for fear of social contamination. No longer do we hold ourselves hostage by our own intolerance.

If everybody wears nametags, no more hatred, no more judgments and no more bigotry.

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You can read The Nametag Manifesto, in full, for free, right now, here. 

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* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
scott@hellomynameisscott.com

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

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