I was in Tokyo when it happened.
My stomach was full of sushi, my creativity was firing on all cylinders, and I'm pretty sure I felt a minor earthquake during breakfast.
Not a bad morning.
And that's when it occurred to me:
Contribution is critical to my constitution as a human being.
And on that day, something inside me changed. I don't know what. But my work was never the same after that.
That's when I started writing about mattering. Both how to matter and what to do when you feel like you don't matter.
That's why I knew the first ever brandtag would have to be about mattering. It's simply too important not to celebrate.
These are my friends and colleagues at goBRANDgo. I use their culture as a example of brilliant engagement in my talks.
Their company matters. Their work matters. Their clients matter.
More pics here!
This is my great friend and editor, Jeremy Nulik, of the St. Louis Small Business Monthly.
I've been writing for their paper since 2004.
Their publication matters. Their stories matter. Their readers matter.
More pics here.
This is the home office of Optimists International. We've been strategic partners for the past three years.
Their members matter. Their service matters. Their programs matter.
More pics here.
Each print is autographed in nametag style, plus numbered as part of the series.
Interestingly, when I took the prints to my framer, her comment was, "Wait, you're just signing the nametag and that's it? But in the art world, that's not enough."
To which I replied, "In my world, it is."
There are only fifteen of these limited edition prints on the planet.
Seven of them are already gone.
If you would like to purchase Brandtag 001: How to Matter, you can contact Scott directly.
LET ME ASK YA THIS…
Why does your work matter?
* * * *
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
Tuesday, April 05, 2011