Wednesday, October 07, 2009

Do You Fulfill This Six-Part Definition of a Thought Leader?

“A trusted source who moves people with innovative ideas.”

That’s the definition of a Thought Leader.

Let’s unpack the six elements of that definition:

Which means you become a Thought Leader because the marketplace recognizes you as such – not because you just decide to be one. Remember: Trust requires evidence. What are you known for knowing?

Which means you have to be The Origin, not The Echo. The Initiator, not The Imitator. What long-term dialogue are you leading in your marketplace?

Which means your job is to inspire, influence, challenge and disturb. How are you spurring people to purposeful action?

Which means you are responsible to the individuals that comprise your constituency, regardless of who, where and how many there are. How are you building a following?

Which means you deliver actionable lessons that passed through the test of your personal experience; not regurgitated wisdom or plagiarized insight. Are you speaking with Meaningful Concrete Immediacy?

Which means your mission isn’t just idea generation – but idea proliferation and idea execution. What did you create, manage or deploy today?

“A trusted source who moves people with innovative ideas.”

I hope that describes you.

Because you have the choice to be in the Thought Leadership business.

Or, you have the choice to BE ignored and, therefore, BE broke.

Do you fulfill this six-part definition of a thought leader?

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Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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