Friday, August 28, 2009

10 Ways to Out Write the Competition

On July 24th, 2008, The New York Times published an Op-Ed written by Jerry Seinfeld to celebrate the life – and commemorate the death – of his friend and colleague, George Carlin.

“Every comedian does a little George. I couldn’t even count the number of times I’ve been George downright invented modern American stand-up comedy in many ways. Every standing around with some comedians and someone talks about some idea for a joke and another comedian would say, ‘Carlin does it.’

I’ve heard it my whole career: ‘Carlin does it,’ ‘Carlin already did it,’ ‘Carlin did it eight years ago.’”

And he didn’t just “do” it. He worked over an idea like a diamond cutter with facets and angles and refractions of light. He made you sorry you ever thought you wanted to be a comedian. He was like a train hobo with a chicken bone. When he was done there was nothing left for anybody.

I know George didn’t believe in heaven or hell. Like death, they were just more comedy premises. And it just makes me even sadder to think that when I reach my own end, whatever tumbling cataclysmic vortex of existence I’m spinning through, in that moment I will still have to think, ‘Carlin already did it.’”


NOW, HERE’S THE COOL PART: Did you know that during George Carlin’s 50+ years in show business, he wrote twenty pages of new material, every day?

Yep. Most people don’t know that.

Most people know that he:

o Released 23 comedy albums, one of which won a Grammy.
o Wrote three best-selling books.
o Featured in 14 HBO specials.
o Starred in his own sitcom.
o Acted in numerous movies.
o Appeared on NBC’s The Tonight Show over 130 times.
o Inducted into the Comedy Hall of Fame in 1994.
o Received the Mark Twain Prize for American Humor in November of 2008.

But twenty pages a day? Most people don’t know that.

George Carlin was the consummate example of how to “Out Write” the competition. And it earned him a spot in history as one of the greatest Thought Leaders of all time.

What about you? What did YOU write today?

Here are ten questions to ask yourself if you want to out write the competition:

1. What ideas do you have that you discuss and write about with the most passion? If you can talk about it forever, you can write about it forever. This a great place to start for someone who’s not sure which topic to tackle. Remember: Passion makes writing easier.

2. Are you writing for an audience or just talking to yourself? Not that there’s anything wrong with that. Talking to yourself (on paper) is a powerful device for self-realization and idea clarity. But when you’re going to publish something, you need to envision your audience at the onset. Remember: Always write for your ideal reader.

3. Is everything you know written down somewhere? Your memory is a moron. Don’t trust it. Learn to have a paper memory. As George Carlin remarked, “A good idea is no good unless you have a way to find it.” You win when you customize your Content Management System. Remember: If you don’t write it down, it never happened.

4. Are you writing to sound like a writer or to sound like YOU? Hopefully the latter. Because your job as a writer is to DISAPPEAR from the page. To help someone forget he is reader. To be a great date for your reader. Remember: Writers that sound like writers are usually annoying writers.

5. What did this piece of writing cost you? Odds are, not much. Maybe your time. And your vulnerability. And your comfort zone. Other than that, writing costs very little. In fact, it’s probably more expensive NOT to write. Think about that. Remember: Writing time is rarely wasted time.

6. What’s your writing schedule? “Inspiration is for amateurs,” Dave Barry once said. And I agree. You don’t need inspiration; you need discipline. Discipline is the hallmark of inspiration, the foundation of all creativity and the only four-letter word that guarantees success. It is the directed willpower that will eliminate artistic blocks, and it will set your writing FREE. Remember: Discipline is your differentiator.

7. What did you write today? That’s the question you need to ask yourself at the end of every day. And if you don’t have an answer, then you don’t have the right to call yourself a Thought Leader. Period. Come on. This is what you DO. Stop making excuses. Remember: There is no Writer’s Block – only Thinker’s Block.

8. Have you written about that yet? Every time you think something powerful, experience something cool or say something brilliant, this is the question you ask yourself. If the answer is, “Yes,” pat yourself on the back. If the answer is, “No,” make sure you write it down within thirty seconds. If the answer is, “Maybe,” make sure you write it down within ten seconds. Remember: Ideas are free; but execution is priceless.

9. How much of your writing have you publicly deployed? Strive for about 80-90% - then keep the rest exclusive. Don’t worry about piracy. Don’t worry about giving away the farm. Let your competition worry about that. You go write some more. You will win. Think about it: Do you think Tom Peters look back at his body of work and says, “You know, in retrospect, I really should have published LESS”? No way. Remember: The more “by” that comes BEFORE your name; the more your credibility will enable people to “buy” what comes AFTER it.

10. What are you risking by sharing this material? If the answer is, “Not much,” you lose. Here’s why: Thought Leaders are trust agents. Trust is a function of intimacy. And intimacy is a function of self-disclosure. So, I’m not suggesting you reveal your deepest secrets or darkest perversions in your next blog post. Rather, I encourage you to be fearless in your writing. As my mentor often reminds me, “Good writing is like walking across a stage naked. Remember: Slice open a vein and bleed your truth all over the page

FINAL THOUGHT: Writing is the basis of all wealth. I've said that many times on this blog.

Because your biggest differentiator as a Thought Leader is to be able to say, “Oh yeah, I’ve written about that before…”

So, go write something.

That’s what Carlin would do.

LET ME ASK YA THIS…
How will you out write the competition?

LET ME SUGGEST THIS…
For the list called, “9 Things Every Writer Must Do Every Day,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

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