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Monday, June 30, 2008

Passion makes decision-making easier

Once you’ve discovered what your passion is, certain things become a LOT easier.

Like decision-making.

FOR EXAMPLE: Let’s say you have a choice to make about a new entrepreneurial endeavor.

Consulting your passion should be THEE first thing you do.

Hmm. I wonder what my passion would say about this situation…? You think.

HERE’S WHY: If a particular endeavor isn’t in line with your passion, you probably shouldn’t do it.

You’ll lose money.
You’ll have little fun.
You’ll waste your time.
You’ll waste other people’s time.

So, next time you find yourselves at a crossroads, consider these Passion Protecting Questions to keep yourself in check:

1. Is this goal worthy of my passion?
If it isn’t, set another one.

2. Is this decision in line with my passion?
If it’s not, don’t waste your time.

3. Am I really the best person to be doing this?
If there’s somebody more passionate, let her do it.

4. Will doing this enable me to validate my existence?
If it won’t, find something else to do.

5. Is what I’m doing right now consistent with my #1 goal?
If it isn’t, stop.

6. Would the person I want to become do what I’m about to do?
If they wouldn’t, don’t.

7. Is what I’m about to do going to allow me to tap into my passion?
If it won’t, stop before you start.

8. Five years now, will I be proud of this decision?
If not, maybe you should reconsider.

LET ME ASK YA THIS...
What makes your decision-making easier?

LET ME SUGGEST THIS...
For the list called, "86 Passion-Finding Questions to Invite Someone to Talk about What They Love," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

Friday, June 27, 2008

19 Telltale Signs of "The Perfect Job"

1. You work a job that is SO you.

2. You work a job that doesn’t feel like a job.

3. You work a job that you would do for free.


4. You work a job that makes business personal.

5. You work a job that you would do for nothing.

6. You work a job that demands original thinking.

7. You work a job that makes you laugh, every day.

8. You work a job that makes you forget what time it is.

9. You work a job that combines business AND pleasure.

10. You work a job that keeps you confident, yet uncertain.

11. You work a job that people couldn’t pay you (not) to do.

12. You work a job that you would pay for the opportunity to do.

13. You work a job that makes you think: “God. I just LOVE my clients!”

14. You work a job that you would still do if you were the last person on Earth.

15. You work a job that makes you think: “I can’t believe I’ve getting paid for this!”

16. You work a job that makes you think: “Dude, I have the greatest job in the world.”

17. You work a job that enlists your truest talents, gifts, passions values and philosophies.

18. You work a job that you’re excited to tell people about, yet not in a hurry to tell people about.

19. You work a job that, when you google the phrase "perfect job," your picture comes up as a top hit!

LET ME ASK YA THIS...
What are your telltale signs of a perfect job?

LET ME SUGGEST THIS...
Add yours to the master list here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Already got the perfect job?

Learn how to make it better.

Tune in to The Entrepreneur Channel on NametagTV.com!

Thursday, June 26, 2008

On working on the floor




















When was the last time you worked on the floor?

Probably never.

In fact, the excuses you’ve given were most likely:

“But I’ll look dumb.”
“But the floor is dirty!”
“But I’ll wrinkle my clothes…”
“But I’ll get yelled at by my boss!”

Oh no! God forbid you look silly! Or get your clothes a little dusty!

Get over it.

LOOK, THERE’S GOOD NEWS: Working on the floor works.

Since I started my company in 2002, I’ve spent at least SOME time, every single day, working on the floor. And as a result, I’ve discovered a host of benefits to doing so:

1. You’ll have plenty of room to spread out your materials. This will help you more effectively solve problems, come up with new ideas and brainstorm because you’ll see everything involved.

2. You’ll break your patterns. It’s also a nice way to break up the monotony of your typical workday.

3. You’ll change your thinking. Once you sit down on the floor, you’ll start thinking about how silly you look, whether or not your pants are getting wrinkled and what you’re going to say to your boss when he walks in the room. And all of these thoughts will take your mind of your problem, thus enabling you to solve it quicker.

4. You’ll gain new perspective. Working on the floor enables you to approach your canvas from a different angle. So, by literally changing your perspective (what you see in front of and around you) you also change it metaphorically (what you see inside of you.)

5. You’ll humble yourself. By working on the ground, you ground yourself. This modest posture will instill an attitude of appreciation and respect for your creative environment. Ultimately, by honoring your space, you invite more creative solutions.

6. You'll make your dog happy. (See above picture of my sole coworker, Paisley.)

7. You’ll connect deeper. To the earth. To the floor. To the ground. The Muse. To the divine. See, ironically, when you sit lower, you connect to something higher.

8. You’ll relax. By removing yourself from a typical desk position, you’ll relax your body in ways you’re not used to. Especially your legs. As blood flow circulates, you open the floodgates of creativity.

9. You’ll bring out your inner child. If you’ve ever said, “But I’m too old to sit on the floor,” then that’s EXACTLY why you need to do so. You’ll reconnect with your childlike, curious nature. That will lower your defenses, which will enable you to see your problems with a younger, more innocent set of eyes.

REMEMBER: Working on the floor works.

It’s good for your brain, good for your body and good for your creative soul.

Now if you’ll excuse me, I need to go stretch.

And my pants are getting a little dusty.

LET ME ASK YA THIS...
When was the last time you worked on the floor?

LET ME SUGGEST THIS...
For the list called, "49 Ways to become an Idea Powerhouse," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Your company need a creative boost?

Better hurry. My summer sessions are filling up...

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Wednesday, June 25, 2008

How to Make Your Email More Approachable, Part 2

If you haven't read Part 1 of this series, do so here!

10. Make it quick. The speed of the response IS the response. And the medium IS the message. So, even if you don’t have the answer to a question or a problem right away, you can always drop a quick, one-line email that says, “Thanks for letting me know. I’m on it. Call ya this afternoon.”

ASK YOURSELF: Can you respond quicker?

11. Filter. When someone sends you a four-page email loaded with NO line breaks and 48 questions and comments, here’s how to handle it:

a. First, give it a quick once-over.
b. Next, go back and separate each section or question. (See, to make sure you address all of their concerns, you’ll be turning your reply email into a numbered list.)
c. Introduce your list with something like, “Thanks for all of your feedback! I’ve written a response to each of your questions below…”
d. Then, boldface their original thought and write your response underneath. This type of response shows organization AND openness to ALL their ideas.
e. Finally, close with your signature.

ASK YOURSELF: Are you breaking emails down enough?

12. Summary. Next time you have a detailed conversation with someone over the phone, suggest the following: “Hey Mark, I’ve been taking some notes on our conversation. Would you like me to email you a quick, bullet-point list of all the key points we’ve covered, just to make sure we’re both on the same page?”

99 times out of 100, the person will not only gratefully accept, but also be WOW’ed by your listening ability. Not to mention, you’ll have documentation of the conversation for future reference.

ASK YOURSELF: Are you on the same page as your clients?

13. Email introductions. This is a GREAT practice for bringing two people together that should meet, have something in common or can help each other. A few tips for an effective email introduction are:

a. Give a short background on each person.
b. Reference your relationship with each person.
c. Provide phone numbers, websites and email addresses.
d. Keep it short, casual and friendly.
e. Stress the idea of they can help each other or that you think they’d get along great.

ASK YOURSELF: What two people do you know who should meet?

14. Frequency. If you’re one of the Brave Souls who sets a boundary to only check your email a few times a day, good for you. Way to (not) be addicted to your Crackberry! Just remember, accessibility is still important.

So, in your email signature, consider letting people know about your new emailing-checking schedule. You may also want to include a number where people can either contact you or someone else who can help them in your e-absence.

ASK YOURSELF: Do you (really) need to check your email as SOON as the plane touches down? Come on, folks. Let it go. There's no way you're that important.

15. Fun with From. The “from” line is a PERFECT, yet underused hot spot for the of stamp your personal brand. Let’s say you’re known as “The Tax Law Queen.” Great! Put that instead of karen@taxlaw4u.com. It’s guaranteed to stand out among the hundreds of emails in your recipients’ inboxes, and probably get read first.

ASK YOURSELF: What makes your email stand out?

16. Architecture. The human attention span is about six seconds. First impressions occur in less than two seconds. And people receive hundreds of emails a day.

So, if you want people to actually READ your letters, the secret is to make your writing easy, quick, fun, approachable and, most importantly, digestible. I call this architecture. And it’s defined as, “The creative design and page presentation of a piece of writing.” For example:

o Make it bold.
o Make it a list.
o Make it italic.
o Make it chunky.
o Make it shorter.
o Make it ALL CAPS.
o Make it underlined.
o Make it b-r-o-k-e-n.
o Make it one word long.
o Make it one sentence long.
o Make it centered on the page.
o Make it bold AND underlined.

Ultimately, if your writing is laborious to get through, readers will just move onto the next email. Besides, people are probably doing three other things while reading your stuff. So, the minute your page presentation starts to bore them, they’ll probably move on.

ASK YOURSELF: 500 emails a day - why would they read yours?

17. Email less often. There’s no need to send piles of emails to your clients, customers and prospects constantly. Once or twice is enough. Any more than that, they’ll either think you don’t trust them, think you don’t have a life or think you’re desperate. (But in all cases, they’ll be annoyed.)

See, whenever someone’s ready to take the next step – to follow up WITH or open up TO you – they’ll do it because THEY want to. Not because you emailed them (again) just to “follow up,” “see if they have any further questions” or “check in to see how it’s coming along.”

Easy, Dilbert. They heard you the first time. Have a little faith! When they want you, they’ll find you. Patience.

ASK YOURSELF: Do I really need to send another email to this person?

LET ME ASK YA THIS…
How approachable is your email?

LET ME SUGGEST THIS…
For a copy of my list called, 65 Things I Wish Someone Would Have Told Me When I First Started My Company, send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

How many unsolicited referrals did YOU get this week?

Tune in to The Sales Channel on NametagTV.com!

Watch video lessons on enabling customers to buy!

Tuesday, June 24, 2008

NametagTV: Timeline of Credibility

Video not working? Click here for Adobe Flash 9!
Watch the original video on NametagTV!

LET ME ASK YA THIS...
What have you done for your customers ... LATELY?

LET ME SUGGEST THIS...
For a list called, "20 Types of Value You MUST Deliver," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Monday, June 23, 2008

Emotion means disturbance

The word “emotion” comes from the Latin emotere, which means, “To disturb.”

Which TOTALLY makes sense.

After all:

Emotions disturb your mind.
Emotions disturb your stillness.
Emotions disturb your awareness.


Emotions disturb the conversation.
Emotions disturb the listening process.
Emotions disturb the energy field between two people.

Now, this doesn’t mean emotions are bad.

It simply means they’re powerful.

And that if you don’t keep them in check, they will take over.

Careful.

LET ME ASK YA THIS...
Is this (really) the best time to get emotional?

LET ME SUGGEST THIS...
For my list called, "8 Phrases That Payses to Reduce Emotional Reactivity," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

What's YOUR approach?

Join The Nametag Forums! Share stories, best practices and connect with a like-minded community of business professionals who stick themselves out there!

Friday, June 20, 2008

The beauty and power of ... The Pause




















Listening is PAUSING.

And silence is a beautiful thing.

So, if you want to grow bigger ears, you've got to learn to appreciate the value of stillness.

I suggest the following Pausing Practices for listening success:

PAUSE … before you give an answer.
Take your time. Think about your response. Choose your words carefully. Let the silence speak to you. Demonstrating contemplation shows respect to the questioner.

PAUSE… after you ask a question.
Don’t continue to add value. No need to explain your question further. Ask; then be quiet. Let the pearl sink. Use your pause to create space in the conversation for the other person to think, breathe and just BE.

PAUSE … when someone else is on a roll.
Let them finish. Let them get it off their chest. Become a sounding board. Silence often serves as a permission slip for the other person to go deeper. Let them get to the good stuff.

PAUSE … after powerful, emotional or intelligent insights.
Not to gloat at your newfound eloquence, but to watch the other person take it in. To note how he or she reacts. To let them give birth to their own understanding. To be a listening midwife.

LET ME ASK YA THIS...
How are you tapping into the power of the pause?

LET ME SUGGEST THIS...
For the list called, "13 Roles of The Listener," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

How many unsolicited referrals did YOU get this week?

Tune in to The Sales Channel on NametagTV.com!

Watch video lessons on enabling customers to buy!

Thursday, June 19, 2008

Adventures in Nametagging: KC Style















OK, so, this HAS to be on my list called:

"Top Ten Things That Have Ever Happened After One Of My Speeches"

Rick, the president of the KC CVB, came right up to my book table, ripped open his shirt and showed me HIS nametag tattoo.

Zoinks!

Thanks for making my week, Rick.

Man. After 2,787 days, I thought I was the only one. So much for being original!

LET ME ASK YA THIS...
What's the craziest thing you've ever seen an audience member do?

LET ME SUGGEST THIS...
Go to Kansas City. Those guys ROCK!

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

Wednesday, June 18, 2008

Stop using the word “try”

People who use the word “try” a lot usually don’ t accomplish much.

YODA WAS RIGHT: “There is no try. Only do, and do not.”

So, instead of “trying,” consider modifying your vocabulary with these substitutes:

1. I am…
2. I will…
3. I intend to…
4. My goal is to…
5. I’ll give it my best…
6. I’m getting better at…
7. I did the best I could…
8. I will make an effort to…
9. I’m making progress on…

REMEMBER: The more often you use the word “try,” the less progress you actually make.

LET ME ASK YA THIS...
How often do you use the word "try"?

LET ME SUGGEST THIS...
Stop trying, start doing.

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Enjoy this post?

If so, perhaps I could help on a more personal, one-on-one basis.

Rent Scott's Brain today!



Tuesday, June 17, 2008

NametagTV: Complaints are Opportunities

Video not working? Click here for Adobe Flash 9!

To watch the original video and join the discussion on The Nametag Forums, click here!

LET ME ASK YA THIS...
How do you make it easy for customers to complain?

LET ME SUGGEST THIS...
For a list called, "33 Ways to Approach Unhappy Customers," send an email to me and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Monday, June 16, 2008

What do you see when you see people?

Every time you encounter a stranger, you unconsciously project (via your attitude, verbiage, body language, etc.) your answer to the following question:

What do you see when you see people?

o A sale?
o A mark?
o A color?
o A threat?
o A gender?
o A brother?
o A statistic?
o A neighbor?
o A human being?
o A fifty-dollar bill?
o A potential friend?
o A potential customer?
o A library of information?
o A role, position or job title?
o A means to achieve your ends?
o A vision of what that person could become?

Or, when YOU see people, do you see…

1. An opportunity to serve?
2. An opportunity to teach?
3. An opportunity to practice compassion?
4. An opportunity to make someone’s day?
5. An opportunity to provide unforgettable service?
6. An opportunity to turn conversations into laboratories?
7. An opportunity to practice your listening and questioning skills?
8. An opportunity to reassure people that the world is (actually) friendly?

Whatever your answer is, “what you see when you see people” will underscore everything you do, say and think during your encounters.

Whether you know it or not.

In his book, The Art of Happiness, The Dali Lama addressed this very subject.

When HE sees people, he sees an opportunity to practice compassion and kindness. Because, according to him, his religion IS compassion and kindness!

“I use compassion to soften and enrich the ground of everyday encounters,” The Dali Lama wrote, “for this makes the soil fertile and receptive to positive interactions with others.”

Soften and enrich the ground.

Make the soil fertile and receptive.


Awesome.

Great example of approachability in action.

In fact, I bet if you saw the Dali Lama walking down the street (which probably would never happen, but, still) I think his internal attitude would project SUCH an external aura of compassion and kindness; that you wouldn’t be able to help it.

You’d just HAVE to walk up to him.

Awesome.

As my girlfriend likes to say, "The Dalai Lama is my ohm-boy!"

LET ME ASK YA THIS...
What do you see when you see people?

LET ME SUGGEST THIS...
For a list called, "194 Books to Help You Make a Name for Yourself," send an email to me, and I'll send you the list for free?

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

If they can't come UP to you; how will they ever get BEHIND you?

Buy Scott's new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

Friday, June 13, 2008

I just can’t help but to…

It’s not about “marketing.”
It’s not about “branding.”
It’s not about “PR.”

It’s about IDENTITY.

Much better word.

It comes from the Latin identere, which means “over and over.”

So, when you’re trying to pinpoint your unique value – as an entrepreneur, as creative professional, as a PERSON – you need to discover your defaults.


The stuff you just DO.
The stuff you can’t NOT do.
The stuff you can’t HELP but to do.

Over and over.

That’s identity.

It’s what famed psychologist Erik Erickson described identity as, “The uniqueness and individuality that makes a person distinct from others.”

Here's a set of questions to help you unlock yours:

1. When you work, what is the one thing you can’t NOT do?
2. When you meet someone, what is the one thing you CAN'T HELP but do?
3. When you create your art, what is the one thing you JUST do?
4. When you listen to someone, what is the one thing you CAN'T HELP but do?
5. When you start your typical day what is the one thing you JUST do?
6. When you go about your day, what is it that you CAN'T HELP but to BE?

IN SHORT: What is it … that’s just, SO you?

That’s identity. That’s who you are.

And it is a GIFT. Possibly the greatest gift in the world.

So, your duty is to uncover it, re-gift it, and use it to serve others.

LET ME ASK YA THIS...
What is it that you can't help but to do?

LET ME SUGGEST THIS...
For the list called, "16 Questions to Uncover Your Natural-Born Expertise," send an email to me and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

What's YOUR approach?

Join The Nametag Forums! Share stories, best practices and connect with a like-minded community of business professionals who stick themselves out there!

Thursday, June 12, 2008

How to Make Your Email More Approachable, Part 1

1. Mix the medium. If the subject matter of your email is urgent, instead of emailing the person back, just pick up the phone and call. This is unexpected and usually appreciated.

ASK YOURSELF THIS: Would this message be better communicated over the phone?

2. Use enticing subject lines. If you want people to open your emails FIRST, consider titling your messages with phrases like, “I saw something that made me think of you…” and “Someone paid you a compliment yesterday.” You could also use thought-provoking questions like, “Have you seen this article?” or “How many customers have you WOW’ed this week?

ASK YOURSELF THIS: 500 emails a day - why would someone open YOURS?

3. Email signature. You don’t need an entire novel at the bottom of every message. However, including (some) information and maybe a teaser to encourage a visit to your website is a great way to add a sense of accessibility AND personality to your emails. Just have SOMETHING. An email without a signature is a like phone call without a message or a letter without a return address.

ASK YOURSELF THIS: Does your recipient even KNOW who sent the email?

4. But, remember the Cavemen. Prehistoric hunters learned to respond to ANY movement out in the prairie because it represented a threat – either from a giant, hungry animal or from other hunters. Eons later, the human brain has now evolved to filter out unchanging backgrounds.

See, familiar structures lead to mental laziness; which means there’s no need to pay attention. So, this relates to email in an interesting way: How often are you changing YOUR signature? Because after a while, people are just going to start ignoring it. Remember, the most effective way to attract people’s attention is to BR – EAK their patterns.

ASK YOURSELF THIS: How often do you change your signature?

5. Use mass emails sparingly. With the exception of major events like babies, job changes or health issues; or information updates like new phone numbers, locations or urgent memos, AVOID MASS ANYTHINGS (thanks, Harry Beckwith.) They annoy people. They get ignored. They get deleted.

ASK YOURSELF THIS: When was the last time you opened (or read with interest) a letter that was CLEARLY a mass email?

6. Keep it real. Email will never beat face-to-face interaction. Still, you DO enhance the level of friendliness when you write in a conversational tone. Use simple words. Write short sentences. And don’t be afraid to punctuate! Remember, if you write like you talk, people will listen. A good test is to read your emails aloud before sending. If it sounds like a training manual for a power plant, rewrite it.

ASK YOURSELF THIS: Is your writing friendly enough?

7. Keep it H-U-M-A-N. Don’t try to impress someone by thesaurusizing your email with terms you wouldn’t use in person. It sounds diaphanous, limpid, and transpicuous.

ASK YOURSELF THIS: Is that big word REALLY necessary?

8. Use Italics, Boldface and Punctuation! One of the pitfalls of emailing the inability to convey emotion. Often your correspondent won’t understand if you are serious or kidding, happy or sad, frustrated or euphoric … unless you are EXPRESSIVE! So, use italics bold, underline and the like to highlight key words that show the person exactly what you want to say. Otherwise, your opinions, statements and stories will be misinterpreted.

ASK YOURSELF THIS: Is the architecture of your writing digestable?

9. Exclamation points. When used effectively and sparingly, exclamation points are awesome! They completely alter the emotion of the sentence. So, don’t be afraid to use them. On the other hand, you don’t need one in every sentence! People will think you’re on drugs! And they will freak out! Ahhh!!!!

ASK YOURSELF THIS: Are you scaring your email recipients?

- - -

By the way, this article was longer than I expected, so part 2 is coming soon!

LET ME ASK YA THIS…
How approachable is your email?

LET ME SUGGEST THIS…
For a copy of my list called, 65 Things I Wish Someone Would Have Told Me When I First Started My Company, send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

How many unsolicited referrals did YOU get this week?

Tune in to The Sales Channel on NametagTV.com!

Watch video lessons on enabling customers to buy!

Wednesday, June 11, 2008

37 Words that Should NOT be in Your Company Name

Hello! My name is Bob Johnson.
I’m the owner of a company called ACX Advertising Advisors Unlimited.

Greetings! My name is Sharon Smith.
I’m here with Super Creative Communications Corporation International.

Good morning! My name is Randall Stevens.
I represent Industrial Graphic Management Solutions and Investments Company.

Howdy! My name is Janet Bishop.
I’m the CEO of Premiere Branding, Marketing, Advertising Communications and Investments.

No.

No, no, no, NO!

Your company name sucks.

In fact, if your company name includes any of the following words, you’re in trouble:

1. Advertising
2. Advisors
3. Associates
4. Branding
5. Communications
6. Company
7. Consultants
8. Consulting
9. Corp
10. Corporation
11. Creative
12. Deluxe
13. Enron
14. Enterprises
15. Graphics
16. Industries
17. International
18. Investments
19. Kwik
20. Management
21. Marketing
22. Materials
23. Partners
24. Premiere
25. Presentations
26. Products
27. Promotion
28. Services
29. Shop
30. Solutions
31. Store
32. Super
33. Systems
34. Tech
35. Technologies
36. Ultimate
37. Unlimited
38. (Or, ANY acronym whatsoever. With the exception of IBM.)

See, here’s the problem.

If your company name contains words like these, it sends the following messages to the world:

1. You’re LAZY. You don’t care enough about your company to take the time, effort and money to do it right. Nice pride.

2. You’re AMATEUR. You clearly don’t understand the value of remarkability or crafting an identity for your organization. Read “Purple Cow” for God’s sake!

3. You’re UNORIGINAL. You created a generic company name. Which probably means you’re a generic company. With generic employees. Who produce generic products and deliver generic service. Which is a problem, since most people don’t want to pay for average.

4. You’re UNCREATIVE. And that’s going to trickle down into every other entity of your business. That can’t be good.

5. You’re UNPROFESSIONAL. And customers are going to take you less seriously. Which means they will buy less. (Also not good.)

Of course, that’s just the perception.

Doesn’t make it true.
Doesn’t mean you’re a bad person.
Or a bad company.

However, perception is __________.

Reality.
Currency.
EVERYTHING.

SO, THIS BRINGS UP THE QUESTION: When was the last time you hired someone who (you perceived as being) lazy, amateur, unoriginal, uncreative and unprofessional?

Yeah. Didn’t think so.

Interestingly, the Great Place to Work Institute and Fortune Magazine recently named America’s Top 100 Employers to Work For in 2008.

Take a look at this list. What language trends do you notice?

1. Google
2. Quicken Loans
3. Wegman’s Food Markets
4. Edward Jones
5. Genentech
6. Cisco Systems
7. Starbucks
8. Qualcomm
9. Goldman Sachs
10. Methodist Hospital System
11. Boston Consulting Group
12. Nugget Market
13. Umpqua Bank
14. Network Appliance
15. W. L. Gore & Associates
16. Whole Foods Market
17. David Weekley Homes
18. OhioHealth
19. Arnold & Porter
20. Container Store
21. Principal Financial Group
22. American Century Investments
23. JM Family Enterprises
24. American Fidelity Assurance
25. Shared Technologies
26. Stew Leonard's
27. SC Johnson & Son
28. QuikTrip
29. SAS Institute
30. Aflac
31. Alston & Bird
32. Rackspace Managed Hosting
33. Station Casinos
34. Recreational Equipment, Inc. (REI)
35. TDIndustries
36. Nordstrom
37. Johnson Financial Group
38. Kimley-Horn and Associates
39. Robert W. Baird
40. Adobe Systems
41. Bingham McCutchen
42. MITRE
43. Intuit
44. Plante & Moran
45. Children's Healthcare of Atlanta
46. CarMax
47. J. M. Smucker Company
48. Devon Energy Corporation
49. Griffin Hospital
50. Camden Property Trust
51. Paychex
52. FactSet Research Systems
53. VSP-Vision Care
54. CH2M HILL
55. Perkins Coie
56. Scripps Health
57. Ernst & Young
58. Scottrade
59. Mayo Clinic
60. Alcon Laboratories
61. Chesapeake Energy Corporation
62. American Express
63. King's Daughters Medical Center
64. EOG Resources
65. Russell Investment Group
66. Nixon Peabody
67. Valero Energy
68. EBay
69. General Mills
70. Mattel
71. KPMG
72. Marriott International
73. David Evans and Associates
74. Granite Construction
75. Southern Ohio Medical Center
76. Arkansas Children's Hospital
77. PCL Construction
78. Navy Federal Credit Union
79. National Instruments
80. Healthways
81. Booz Allen Hamilton
82. Nike
83. AstraZeneca
84. Stanley
85. Lehigh Valley Hospital and Health Network
86. Microsoft
87. Yahoo!
88. Four Seasons Hotels
89. Bright Horizons Family Solutions
90. PricewaterhouseCoopers
91. Publix Super Markets
92. Milliken
93. Erickson Retirement Communities
94. Baptist Health South Florida
95. Deloitte & Touche USA
96. Herman Miller
97. FedEx
98. Sherwin-Williams
99. SRA International
100. Texas Instruments

- - -

I know, I know. I counted too :)

Associates – 3
Company – 1
Enterprises – 1
Group – 4
International – 2
Investments – 2
Markets – 4
Store – 1
Systems – 4
Technologies – 1

So, FINE. There will always be exceptions.

But, see, those few companies can get away with it.

Because they were the FIRST company to use that word.
Because they’ve been around a LONG time.
Because make BILLIONS of dollars.

YOUR company, on the other hand, doesn’t.

You’re not Adobe Systems. Or The Boston Consulting Group. Or The Container Store.

You’re YOU.

Which is good! You wouldn’t want to be anyone else.

THE CHALLENGE IS: You need to dig deep and discover the remarkability that lay within.

Oh yeah. It’s there.

Waiting for you.

Crying out, “Use me! Use me! I’m cool! I can help grow your business!”

And you need to listen.

Because you DON’T want a generic company name.

See, generic names = generic products.
And generic products = generic value.
And generic value = generic service.
And generic service = generic BUSINESS.

And generic businesses … rarely STAY in business.

LET ME ASK YA THIS...
Does your company name suck?

LET ME SUGGEST THIS...
For the list called, "74 Qualifying Questions to Test the Net Worth of Your Company Tagline," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Starting your company? Naming your company? Renaming your company?

Holler at me.

Rent Scott's Brain today!



Tuesday, June 10, 2008

NametagTV: The Listening Environment

Video not working? Click here for Adobe Flash 9!

To watch the original video and join the discussion on The Nametag Forums, click here!

LET ME ASK YA THIS...
How are you using your ears as a sales tool?

LET ME SUGGEST THIS...
For a list called, "31 Questions to Test Your Listening Skills," send an email to me and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Monday, June 09, 2008

On punching people in the face

You can’t count on people to connect the dots.

Not any more, at least.

Here’s why:

1. There are an infinite amount of messages, noise and choices.
2. Attention spans are rapidly diminishing.
3. People (seem to) have ZERO time.
4. People (seem to) have even less patience.
5. Service offerings are poorly defined.
6. Nobody (really) knows what you actually do.
7. And customers crave simple.


So, you need to make it really, really obvious.

In person.
On your website.
Within your marketing materials.

IN SHORT: You need to punch people in the face.

Not literally, of course.

Respect is always your marketing mantra.

However, in order to win the battle against the Attention Economy, it’s almost as if you need to grab hold of people by their shirt collars and say, “Listen to me! Right here! OK, yes, you. This is exactly what I want you to do…”

See, complexity generates contemplation.

And contemplation kills sales.

You need to punch people in the face.

Several examples:

o When people come to your website, they need to know (IMMEDIATELY) what it is you want them to do.

o When you’re giving a speech, people need to know (IMMEDIATELY) what you want them to look at on the screen.

o When you’re finished sharing any form of information, people need to know (IMMEDIATELY) what the call to action is.

You need to punch people in the face.

NOTE: This philosophy may sound a little rash - even unapproachable, yet it CAN be done with respect. And tact. And without overly interrupting people’s daily lives, yet still getting your message through.

JUST REMEMBER: Your customers are busier, faster and more overloaded than ever before.

LET ME ASK YA THIS...
How are they going to remember YOU?

LET ME SUGGEST THIS...
For the list called, "74 Qualifying Questions to Test the Net Worth of Your Company Tagline," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Friday, June 06, 2008

I respectfully disagree

OK, fine.

So you can’t agree with EVERYBODY.

That doesn’t mean you have to be a jerk about it.

You can still oppose someone’s viewpoint while maintaining your approachability.

See, responding to someone by saying, “I disagree” might make her feel…



o Stupid
o Wrong
o Resistant
o Defensive
o Threatened
o Personally attacked

And that’s no good.

So, here’s my suggestion.

Try saying, “I (respectfully) disagree.”

It’s more approachable because it…

o Loosens the blow
o Positively frames the argument
o Shows esteem for others’ viewpoints
o Makes room for both sides of the story
o Demonstrates a willingness to open a mutually shared space for discussion

Yep. Respectfully. One simple word changes everything.

LET ME ASK YA THIS...
What's your favorite word that changes everything?

LET ME SUGGEST THIS...
For the list called, "71 Words Customers Never Want to Hear You Say," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Satisfaction not enough?
Customers not telling their friends about you?
Want to learn how to deliver unforgettable service?

Buy Scott's new book and learn how to get your frontline IN line!

Pick up your copy (or a case!) right here.

Thursday, June 05, 2008

27 Reasons People Aren't Listening to You

1. They just don’t care.

2. They haven’t been listened to first.

3. They’ve already heard enough lies.

4. They’re just waiting to take the stage.

5. They’re too busy reacting defensively.

6. They’re tuning you out as a defensive device.

7. They’re too busy trying to change you first.

8. They’re too interested in their own minds.

9. There’s too much noise, internally and externally.

10. They’re only speaking just to hear themselves talk.

11. They think they already know, um, EVERYTHING.

12. They’re impatient and want the bottom line, not your story.

13. They’re not open to what the you're really trying to say.

14. They’ve resigned to the fact that they’re terrible listeners.

15. They have the human urge to be recognized and affirmed, which means they're too busy TALKING.

16. They’re too eager to appear sympathetic and a good listener.

17. They’ve never been taught (or learned how to) listen properly.

18. They’d rather give advice, since doing so makes them feel important.

19. Their defensive reactions replace understanding and empathy.

20. They’re afraid they might hear things they don’t want to hear.

21. They assume they already know what you are going to say to them.

22. They avoid conflict because they’re too busy protecting themselves.

23. They think they already know what the other person is (trying) to say.

24. They live in a hyperspeed, A.D.D. culture, and they don’t think they have time to listen.

25. They don’t want to lose (or risk losing) control of the conversation or in general.

26. They’re afraid that they might actually come to see something differently, and maybe even change their mind.

27. Their emotional reactivity was triggered by something you said, and it became so loud (internally), that they couldn’t hear your words (externally).

LET ME ASK YA THIS…
What do you think causes people (not) to listen?

LET ME SUGGEST THIS…
For a copy of my list called, "13 Roles of The Listener," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Is your frontline IN line?

Tune in to The Frontline Channel on NametagTV.com!

Watch video lessons on delivering unforgettable service!

Wednesday, June 04, 2008

In defense of without

So, I've been studying a lot of the Tao De Ching lately.

Got me thinking about the concept of "without."

Examples:

Work without rewards.
You’ll get more done.

Compete without results.
You’ll have more fun.

Nurture without possessing.
You’ll become less attached.

Give without condition.
You’ll become more fulfilled.

Govern without self-importance.
You’ll lead most effectively.

Have without possessing.
You’ll be less upset when you lose it.

Lead without controlling.
You’ll inspire and empower.

Lead without dominating.
You’ll (actually) get people to follow you.

See without preference.
You’ll see even more.

Teach without words.
You’ll have more students than ever.

Perform without actions.
You’ll get a standing ovation every time.

Give without expecting.
You’ll get it back eventually.

Illuminate without dazzling.
You’ll make the best impression.

Act without expectation.
You’ll be cool and focused.

LET ME ASK YA THIS...
What's your example of a "without" philosophy?

LET ME SUGGEST THIS...
For the list called, "157 Pieces of Contrarian Wisdom," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

Tuesday, June 03, 2008

NametagTV: Giving People Permission

Video not working? Click here for Adobe Flash 9!

Or, join the conversation about permission in The Nametag Forums!

LET ME ASK YA THIS...
How do you give your employees permission?

LET ME SUGGEST THIS...
For the list called, "79 Questions Every Manager Needs to Ask," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

If they can't come UP to you; how will they ever get BEHIND you?

Buy Scott's new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

Monday, June 02, 2008

How do you leave people?

1. Do you leave people wondering?
Because you enlisted their creativity.

2. Do you leave people wanting more?
Because you emotionally engaged them.

3. Do you leave people curious?
Because you built a frame of interest and intrigue.

4. Do you leave people laughing?
Because you helped them evoke the humor in their own lives.

5. Do you leave people inspired?
Because you enabled them to give birth to their own realizations.

6. Do you leave people thinking differently about themselves?
Because you challenged them apply something to their own lives.

7. Do you leave people feeling good about themselves?
Because you honored, respected and made them feel essential.

8. Do you leave people thinking, in general?
Because you asked pointed, creative and penetrating questions.

9. Do you leave people reevaluating?
Because something you said made them confront themselves.

10. Do you leave people relieved?
Because you actually listened to them.

LET ME ASK YA THIS…
How do you leave people?

LET ME SUGGEST THIS…
For a copy of my list called "20 Ways to Make Customers Feel Comfortable," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

How many unsolicited referrals did YOU get this week?

Tune in to The Sales Channel on NametagTV.com!

Watch video lessons on enabling customers to buy!