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Friday, May 30, 2008

46 Marketing Mistakes Your Company Is (Probably) Making

1. You’re not That Guy.
2. You’re not remarkable.
3. You’re not blogging yet.
4. You’re not marketing daily.
5. You’re not focused at ALL.
6. You’re not using Google Alerts.
7. You’re not word of mouth worthy.
8. You’re not building a permission asset.
9. You’re not reading Seth Godin’s books.
10. You’re not giving enough away for free.
11. You’re not building a timeline of credibility.
12. You’re not the origin; you’re just the echo of someone else’s idea.
13. You’re not leveraging your media appearances in every possible way.

14. You ARE getting talked about, but you don’t know who’s doing the talking.
15. You ARE remarkable, but you’re not relevant. Or worthwhile. Or marketable.
16. You ARE blogging, but you’re not disciplining yourself blog every single day.
17. You ARE blogging every day, but your posts are too long, too safe, uninteresting, unfocused and written with poor architecture and ZERO Call to Action.

18. You’re saying WAY too much.
19. You’re creating noise, not music.
20. You’re trying to force word of mouth.
21. You’re the observer, not the observed.
22. You’re trying to hard to convince people.
23. You’re trying to be the arrow instead of the target.
24. You’re worried about marketshare, not mindshare.
25. You’re interrupting people, not interacting with them.
26. You’re relying on your customers to connect the dots.
27. You’re marketing efforts cause customers to hear FROM you, not ABOUT you.
28. You’re trying too hard to be authentic, which results in you NOT being authentic.
29. You’re sitting around waiting for your annoying, low-rent YouTube video to “go viral.”
30. You’re using WAY too much text on EVERYTHING. (Come on. Nobody’s gonna read all that crap.)

31. You’re (still) calling it “marketing.”
32. You’re (still) calling them “customers.”
33. You’re (still) wasting your money on advertising.
34. You’re (still) using Papyrus as your company’s primary font.

35. You think people care.
36. You think people have time.
37. You think customers aren’t smart.
38. You think putting up a MySpace page is (actually) going to help grow your business.

39. You don’t know who you are.
40. You don’t have enough samples out there.

41. You take too long to return calls and emails.
42. You stop marketing when you become successful.
43. You have a strong web-SITE, but a weak web-PRESENCE.

44. Your marketing looks like marketing.
45. Your goal is to make money, not create positive change.
46. Your company name includes words like “Associates,” “Communications,” “Creative,” “Kwik,” “Premiere,” “Solutions,” “Deluxe” and “Ultimate.”

LET ME ASK YA THIS…
If you stopped advertising, would ANYBODY even notice?

LET ME SUGGEST THIS…
For a copy of the list called, "37 Words that Should NOT be in Your Company Name," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Thursday, May 29, 2008

Just be yourself, and here’s what (might) happen…

When you’re willing to stick yourself out there – that is, to proudly be yourself anytime, anywhere in front of any ONE – people usually respond in one of three ways:

1. Be yourself, and they become threatened.

Because their insecurity is uprooted.
Because they WISH they had the guts to stick themselves out there.
Because when they see you living your authentic life, deep down they know they’re not living their own. Damn it!


AND AS A RESULT: They might lash out, become aggressive with, insult, ignore or oppose you.

2. Be yourself, and they become inspired.

Because you’ve given them permission to be themselves.
Because, hey, if you can make it by being yourself, they can to!
Because there’s nothing cooler, more beautiful and more approachable than being around someone who’s totally comfortable with who they are.


AND AS A RESULT: They might thank you, commend you, compliment you or even cry like a baby as they give you a big hug.

3. Be yourself, and they become validated.

Because you’ve walked the same walk as them.
Because you’ve confirmed their decision to be themselves.
Because you’ve reassured them that they’re not the only crazy ones out there!


AND AS A RESULT: You’ll discover a spiritual, artistic and (truly) human connection between each other.

LET ME ASK YA THIS...
What (or whom) is stopping you from being yourself?

LET ME SUGGEST THIS...
For the list called, "100 People (Not) To Listen To," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Enjoy this post?

If so, perhaps I could help on a more personal, one-on-one basis.

Rent Scott's Brain today!



Wednesday, May 28, 2008

The more imitatable you are, the less valuable you are

That being said, ask yourself these questions:

1. How many other people do what you do?
2. How many other people do it the way you do it?
3. How easily do people confuse you with someone else?
4. How easily do people confuse your company with another one?
5. If someone tried to steal your shtick, how easy would it be for that person to pull it off?
6. If someone starting using your material, how long would it take before their customers or audience members or readers would say, “Dude, wait, that’s not YOUR story…!”

The more imitatable you are, the less valuable you are.

Be un-competable.
Be un-confusable.
Be un-disputable.
Be un-stealable.

LET ME ASK YA THIS...
How imitatable are you?

LET ME SUGGEST THIS...
For the list called, "18 Marketing Questions to Uncover Uncontested Waters," send an email to me and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

Tuesday, May 27, 2008

NametagTV: Be The Observed

Video not working? Click here for Adobe Flash 9!

To watch the original video and join the discussion on The Nametag Forums, click here!

LET ME ASK YA THIS...
What makes YOU The Observed?

LET ME SUGGEST THIS...
For a list called, "123 Questions Every Marketer Must Ask," send an email to me and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Monday, May 26, 2008

Put a premium on your own ideas

BIG QUESTION: Does a lower price make you more affordable … or less attractive?

I’ll let you make the call on that one.

However, while you’re thinking about that, allow me to offer my theory.

Because in my experience, if you charge a robust fee for your services, a few things happen:

1. HIGHER FEES MEAN … People will take you seriously.
Because you’ve demonstrated confidence in your work.

AFTER ALL: People don’t want to hire you if you don’t believe in your product.

2. HIGHER FEES MEAN … People will know you mean business.
Because there’s a higher investment at stake.

THINK ABOUT IT: Does anyone doubt Donald Trump’s intentions?

3. HIGHER FEES MEAN … People will be intrigued by your offer.
Because higher prices aren’t just shocking, they’re tempting.

FOR EXAMPLE: Ever wanted to order the lobster solely because it cost $75?

4. HIGHER FEES MEAN … People will be (a lot) more likely to listen to your advice.
Because if you charge a lot, odds are you’re pretty smart.

AND OF COURSE: People listen to smart people.

5. HIGHER FEES MEAN … People will only reach out to you if they’re serious.
Because you will have pre-qualified them, and disqualified the bloodsuckers.

AND THANK GOD: Because you don’t have time to waste on people who don’t know how to value you yet.

6. HIGHER FEES = People will perceive the quality of your work as being higher.
Because in their experience, higher prices (usually) mean higher value.

SO, ASK YOURSELF: Which has more pereceived quality: A $30,000 car or a $200,000 car?

7. HIGHER FEES = People will be more likely to take action after listening to you.
Because they want to see a return on their investment.

WHEREAS: If you hadn’t charged a premium – or if you hadn’t charged ANYTHING for your services – they wouldn’t have felt obligated to take any action.

But that's just how it works for my company.

Only you can decide whether or not to put a premium on your own ideas.

LET ME ASK YA THIS...
Are you charging enough?

LET ME SUGGEST THIS...
For a list called, "20 Types of Value You MUST Deliver," send an email to me and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Speaking of premium ideas...

How about someone who (actually) listens and facilitates creative breakthroughs?

Rent Scott's Brain today!



Friday, May 23, 2008

Nametag Guy LIVE: Philosophy Cards



LET ME ASK YA THIS...
If everybody did exactly what you said, what would the world look like?

LET ME SUGGEST THIS...
Need some help on that question? No prob. For the list called, "25 Questions to Uncover Your BEST," send an email to me and I'l send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

Thursday, May 22, 2008

Talking too fast = Not approchable

Some people talk WAY too fast.

(Guilty.)

But I think this happens for several reasons:


o They’re excited.
o They’re nervous.
o They’re in a rush.
o They’re emotional.
o They're high on crack.
o They’re uncomfortable.
o They’re anxious or tense.
o They’re just the kind of person who always talks too fast.

Which is totally cool.

Sometimes, talking fast is necessary.

And sometimes, talking fast is (seemingly) uncontrollable.

However, you DO have a choice.

See, when you talk too fast, here’s what happens:

OTHER PEOPLE…
o Won’t be ABLE to chime in.
o Will have to work too hard to chime in.
o Won’t have time to process what you’re saying.
o Might not feel they have the space to think differently.
o May become intimidated or overwhelmed by your urgent and anxious speech.

AND YOU…
o May become stressed.
o Won’t breathe enough.
o Will discover that you words don’t carry as much influence.
o Won’t have the space in your own mind to process your thoughts.
o Will notice that your urgent and anxious speech may threaten or confuse people.

So, take it straight from someone who (admittedly) talks too fast too often :)

Here are six best practices for slowing down your speech to a more approachable pace:

1. Awareness. In spiritual practices like yoga, meditation and mindfulness, awareness is the first step to mastery. So, simply recognizing that you’ve been talking too fast is a GREAT start.

(HONESTLY) ASK YOURSELF: Are you talking too fast?

2. Breathe. Just stop. Inhale for three seconds through your nose. Hold for one second. Exhale for six seconds through your mouth.

This mindfulness exercise will lower your heart rate and help you focus on the present moment. (Thanks to my hero, Eric Maisel for this technique.)

(HONESTLY) ASK YOURSELF: Are there enough breaths between your words?

3. Reminders. Consider posting a few sticky notes on your phone, desk or computer screen to keep yourself accountable, i.e., “Slooooooow…” “Breathe” or “Pause.”

(HONESTLY) ASK YOURSELF: How will you remind yourself to slow down?

4. Ask for feedback. Simply ask your conversation partners, “Am I going to fast?” or “Are you following everything I’m saying?” These pacing questions will help keep you on track.

(HONESTLY) ASK YOURSELF: Is this person’s body language silently asking me to slow down?

5. Pause. Silence is OK! Before and after you ASK a question. Before and after you ANSWER a question. Before and after you SAY something profound.

Remember; don’t feel the need to speak just for the sake of speaking. Learn to harness the power of the pause for emphasis AND to create space in the conversation.

(HONESTLY) ASK YOURSELF: Ever had a conversation with someone who NEVER paused?

6. Monitor. Record a few of your conversations. During playback, notice when your vocal velocity increases. Notice when it decreases. Notice how your conversation partner responds.

This exercise will give you an objective look at your speech patterns.

(HONESTLY) ASK YOURSELF: Would YOU want to have a conversation with you?

LET ME ASK YA THIS...
How do you slow down your speech when you KNOW you're talking too fast?

LET ME SUGGEST THIS...
For the list called, "17 Behaviors to Avoid for Effective Listening," you know the drill: Send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?


Buy Scott's new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Wednesday, May 21, 2008

27 Things to Do FIRST

1. First, ante up.
Because you’ve got to pay yer dues.

2. First, choose roles.
Because you need a foundation.

3. First, think about the fourth sale.
Because it’s not really a sale – it’s a process. It’s a relationship.

4. First, convey personality.
Because that’s what people buy.

5. First, deliver value.
Because if you don’t, you’re nothing.

6. First, get paid.
Because nothing happens until a sale is made.

7. First, pay yourself.
Because you deserve it.

8. First, create SOMETHING.
Because it sets the stage for the rest of your day.

9. First, start writing.
Because writing is the basis of all wealth.

10. First, make a list.
Because if you don’t write it down, it never happened.

11. First, ask Google.
Because if it doesn’t exist on Google, it doesn’t exist.

12. First, discover your WHAT.
Because if you get stopped by not knowing HOW, you’ll never make any progress.

13. First, think design.
Because the medium is the message, and design is EVERYTHING.

14. First, conquer yourself.
Because that’s the toughest battle of all.

15. First, love yourself.
Because nobody else will if you don’t.

16. First, lead yourself.
Because you can’t rightly lead others until you’ve led yourself.

17. First, manage yourself.
Because you can’t rightly manage others until you’ve managed yourself.

18. First, market yourself.
Because if you don’t make a name for yourself; someone will make one FOR you.

19. First, sell yourself.
Because it’s the most important sale in the world.

20. First, develop friendships.
Because people want to do business with their friends.

21. First, do it for free.
Because the more you give away for free, the wealthier you will be.

22. First, put people.
Because people buy from people, people trust people, and people are loyal to people.

23. First, focus on THEIR agenda.
Because your agenda will only block listening.

24. First, your heart will see it.
Because your other senses are too slow.

25. First, focus on your health.
Because without it, nothing else matters.

26. First, focus on your family.
Because they’re only the people who will still love you, even when you act like a complete putz. (Trust me, I would know!)

27. First, focus on character.
Because in the end, that’s all that really matters.

LET ME ASK YA THIS...
What do you always do first?

LET ME SUGGEST THIS...
For a list called, "8 Ways to Move Quickly on New Opportunities," send an email to scott@hellomynameisscott.com and I'll hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Coaching, schmoaching.

How about someone who (actually) listens and facilitates creative breakthroughs?

Rent Scott's Brain today!



Tuesday, May 20, 2008

NametagTV: Phun with Phone Greetings

Video not working? Click here for Adobe Flash 9!

LET ME ASK YA THIS...
What's the best phone greeting you've ever heard?

LET ME SUGGEST THIS...
Join The Nametag Forum discussion about unforgettable phone greetings here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Satisfaction not enough?
Customers not telling their friends about you?
Want to learn how to deliver unforgettable service?

Buy Scott's new book and learn how to get your frontline IN line!

Pick up your copy (or a case!) right here.

Monday, May 19, 2008

18 Lessons from 18 People Smarter Than Me

1. MARK VICTOR HANSEN said, "Free enterprise means the more enterprising you are, the freer you are!”

What are you doing TODAY to increase your freedom TOMORROW?

2. T.S. ELLIOT said, "The Nobel Prize is a ticket to your own funeral. Nobody has ever done anything after he got it."

Are you searching for a “finish line”?

3. SETH GODIN said, "The more people you reach, the more likely it is you're reaching the wrong people."

Are you worrying about the NUMBER of eyeballs or the RIGHT eyeballs?

4. BARBARA WINTER said, "Ideas are the ancestors of your success."

How many ideas did you come up with today?

5. R. BUCKMINSTER FULLER said, "Intuition is cosmic fishing, you feel a nibble and then you’ve got to hook the fish."

Are you listening to what your gut is telling you to write?

6. ROGER SCHANK said, "A question that has a stock answer is always the wrong question."

What questions are you asking that your competitors aren’t?

7. DAVID LYNCH said, "It doesn’t matter where your idea starts. It matters where it leads you."

How well are you executing?

8. ESTE LAUDER said, "Risk taking is the cornerstone of empires."

What three risks have you taken this week?

9. FRANCIS BACON said, "Those ideas that come unsought are commonly the most valuable, and should be secured, because they seldom return."

What things are you NOT writing down?

10. TOM WATSON said, "Good judgment comes from experience. And experience comes from bad judgment."

What lessons have you learned from making poor judgment calls?

11. BUDDHA said, "Each day we are born again. What we do today matters most."

Why are you still thinking about yesterday?

12. PAT WALSH said, "If you want to elevate yourself above other writers, then do it on the page."

Are you talking shit or just writing really good stuff?

13. DANNY GREGORY said, "Spend less time on success and more time on art."

How long did you work on your art yesterday?

14. JOHN MAXWELL said, "You can impress people from a distance, but only impact them up close."

How are you getting people to come to YOU?

15. ELMORE LEONARD said, "If you want to be a good writer, just leave out the parts that people skip."

Do you (really) think your readers are going to sit through your book’s boring foreword, preface, “how to use this book” page AND an introduction?

16. PAUL SIMON said, "If you start with something that’s false, you’re always covering your tracks."

Whose material are you stealing?

17. SOME JAPANESE DUDE said, "Don’t seek to follow the footsteps of the wise. Seek what they sought."

What questions are you asking your mentors?

18. KAHLIL GIBRAN said, "If he is indeed wise, he does not bid you to enter the house of his own wisdom, but rather leads you to the threshold of your own mind."

Are you letting the people you serve learn things on their own?

LET ME ASK YA THIS...
Are you playing with people who are better than you?

LET ME SUGGEST THIS...
For a list called, "153 Quotations to Inspire Your Success," send an email to scott@hellomynameisscott.com and I'll hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Who's telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

Friday, May 16, 2008

Nametag Guy LIVE: What do YOU do?



LET ME ASK YA THIS...
How do you answer the question, "So, what do YOU do?"

LET ME SUGGEST THIS...
For a list called, “51 Random Thoughts on Networking,” send an email to scott@hellomynameisscott.com and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

Thursday, May 15, 2008

9 Ways to become THEE Expert on Just about ANYTHING

1. The sculpture is inside the stone. Don’t just decide to “become” THEE expert on (x). Instead, figure out what you are inherently the expert ON; then position yourself as such.

SO, ASK YOURSELF: What do you know that people would pay money for?

2. Is it WHAT you know, or WHOM you know? Ultimately, the only think you can really be an expert on is yourself. Your experiences. You philosophy. Your unique lens or filter through which you view and process the world.

SO, ASK YOURSELF: If everybody did exactly what you said, what would the world look like?

3. YOU. That’s what people want. That’s what people are attracted to. That’s what people will gladly pay money for: Who you are as a person. Not your “topic,” but the way you think. THAT’s your expertise.

SO, ASK YOURSELF: Are you influencing people through what you know or WHO you are?

4. Perception isn’t just reality – it’s everything! See, it doesn’t matter if you’re the expert. It only matters if you’re the PERCEIVED expert. The obvious expert. The first person that comes to mind. The best positioned person in the minds of your customers, your colleagues and ESPECIALLY the media.

SO, ASK YOURSELF: What does someone have to google to get your name to come up first?

5. Zzzzzzz… OK, so, you’re the expert, right? Big deal. The real question is: Is your expertise relevant? Is it worthwhile? Is it marketable? Is it controversial? And do people even care? See, your challenge is to make your expertise a slice of a slice. A fresh take on an old idea.

SO, ASK YOURSELF: Is your expertise boring?

6. PhD, schmee-h-d. The word “expert” comes from the Latin xperiri, which means, “experience.” So, you don’t need a bunch of fancy degrees or an intimidating job title to be an expert. You need experiences, constant and intelligent reflection upon those experiences, and a platform where you can share what you learned. NOTE: Not what you’ve DONE, but what you’ve LEARNED.

SO, ASK YOURSELF: Are you an expert at learning from your experiences?

7. If you don’t write it down, it never happened. Writing is the basis of all wealth. And if you aren’t writing SOMETHING every single day, it’s going to be near impossible for you to become an expert. So, whether you use blogging, journaling or message boards, take advantage of any available platform to share your expertise.

SO, ASK YOURSELF: What did you write today?

8. UNEED2READ. Whatever topic you’re an expert on, I sure hope you’re read every book (or at least a few hundred books) written about that topic. Period. Experts are readers. Experts are learners. Experts are aware of what the other experts say.

SO, ASK YOURSELF: What did you read today?

9. Access to your smarts. Pretend you’re a consultant. Or a therapist. Or a life coach. Or any other type of listening based, advice-giving professional. And, your first EVER client should be walking into your office any minute now.

SO, ASK YOURSELF: If someone was going to pay you $1000 an hour, what are the questions they’ve got to ask you to get their money’s worth?

LET ME ASK YA THIS...
And what makes YOU the expert?

LET ME SUGGEST THIS...
For a list called, “16 Questions to Uncover Your Natural-Born Expertise,” send an email to scott@hellomynameisscott.com and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

Tuesday, May 13, 2008

NametagTV: Formula Free Selling

Video not working? Click here for Adobe Flash 9!

Join the online discussion in The Nametag Forum about this video here!

LET ME ASK YA THIS...
How are you customizing every sales pitch?

LET ME SUGGEST THIS...
If you missed the boat last week, you can still buy Jeffrey Gitomer's Sales Bible New Edition TODAY and receive 40+ bonuses, including my new ebook, 44 Killer Sales Questions Your Competitors Aren't Asking.

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?


Buy Scott's new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Monday, May 12, 2008

25 Passion-Finding Questions to Invite Someone to Talk about What They Love

When people start talking ABOUT or get on the topic OF their passion, it’s interesting to note the changes in their communication patterns.




They get excited.
Their eyes light up.
They become more engaged.

Their emotions heighten.
Their energy level increases.
Their defensiveness decreases.

They become more comfortable.
They seem more relaxed.
Their posture grows sturdier.

They talk with more speed and less effort.
They get on a roll, on a rant or on their soapbox.
They seem like they could go on forever.

Passion. It’s a beautiful thing!

As my hommie Curt Rosengren says, "Passion fuels your career success, strengthens your confidence in your abilities and inspires the persistence it takes to make your dreams reality!"

Well said, Curt.

AND, HERE'S THE BEST PART: Asking about passion is a MILLION times more approachable then asking someone, “So, what do YOU do?”

(As my eyes roll…)

Because of COURSE, we’ve been programmed to default to that question as SOON as we meet someone. That way we can quickly, easily (and usually inaccurately) compartmentalize that person into a neat little box.

BUT, HERE’S THE REALITY: Most people don’t care.

See, it doesn’t really matter what you “do.”

It matters who you ARE.

And in my experience:

Who You Are = What You’re Passionate About

Because passion is everything.
Because passion is what (truly) connects people.
Because passion is the most approachable thing in the world.

THEREFORE: A successful conversation is one in which PASSION is discussed.

Especially if you’ve just getting to know somebody. Steering the conversation into the territory of somebody’s passion is the perfect way to create an engaging, unforgettable encounter.

The challenge, however, is making the transition.

See, if you’re too deliberate with your questions, it may come off as rapport seeking, as opposed to rapport attracting.

Or, you may sound like an unappointed career counselor or a motivational speaker.

And that’s no good.

That’s why you need to be careful. Because if someone gets the impression that you’re only asking passion-finding questions to “fix” or “coach” or manipulate them, they probably won’t open up fully and authentically.

So, without trying to hard, without probing and without being over-determined or over-intentional, here’s your three-word assignment: Ask about passion.

After all, your questions WILL differentiate yourself in the minds of the people you meet.

That is, if you ask the right ones. At the right time. And in the right way.

Hence, today's list:

25 Passion-Finding Questions to Invite Someone to Talk about What They Love

1. If you could do just one thing all day long and get paid well for doing it, what would you do?
2. If you could only give one speech, for one hour, for one million people, what ONE WORD would that speech be about?
3. If you could only have one section of the bookstore to visit, which section would it be?
4. If you could only subscribe to ONE publication for the rest of your life, what would it be?
5. If you could only work 2 days a week, what would you do?
6. If you could only work 2 hours a week, what would you do?
7. If you could take a sabbatical for one year, where would you go and what would you do?
8. If you didn’t have to work, what would you do all day long?
9. If you were the last human on Earth, what would you still do every day?
10. What activity always makes you lose track of time?
11. What activity gives you the most energy?
12. What brings you to life?
13. What could you talk about forever?
14. What things are you able to do, without even trying?
15. What do you like to do, just for the fun of it?
16. What do you love to do that (you can’t believe) people actually pay you money to do?
17. What do you love to talk about?
18. What do you most enjoy making?
19. What have you always found to be easy?
20. What is the one thing that people couldn’t pay you NOT to do?
21. What pictures or wallet items do you ALWAYS show to people?
22. What questions do you look forward to be asked?
23. When you don’t know what to do, what do you find yourself doing to find your way?
24. Why do you admire the people you admire?
25. You, yourself, are at your best when you’re acting HOW?

- - -

OK! Think you’re (now) ready to start asking some of these Passion-Finding Questions?

Not so fast, Oprah.

Before your start spouting off a bunch of unusual questions to complete strangers, remember a few things:

o Make the right call. Some of these questions are more penetrating and personal than others. So, be sure your timing, context and wording are appropriate. You don’t want the other person to question your questions!

o Don’t overdo it. Now that you’ve read this monstrous list, choose 3-5 of your favorite questions to incorporate into your lexicon. (Any more than that will be too much to remember!) In fact, you could even write your questions on a little card to keep in your wallet as a handy reference.

o Keep it real. When asking PFQ’s, be careful they don’t sound too calculated, rehearsed or unnatural. I suggest you practice asking your favorite questions a dozen or so times until you’ve routinized, internalized and normalized the dialogue.

Ultimately, when you ask someone about her passion – ESPECIALLY a customer – it pays off BIG time in the world of service.

Here’s how:

1. The customer starts talking about her passion.
2. That passion becomes intertwined in the sales conversation.
3. The customer builds and customizes her product or service WITH you.
4. The customer takes ownership since she helped create it.
5. The customer buys it.

Passion! It’s a beautiful (and approachable) thing.

So, next time you meet someone, avoid asking, “So, what do YOU do?”

Instead, invite them to talk about what they love.

LET ME ASK YA THIS...
If you were the last human on earth, what would YOU still do every day?

LET ME SUGGEST THIS...
For the (full) list called, "86 Passion-Finding Questions to Invite Someone to Talk about What They Love," you know the drill! Send an email to scott@hellomynameisscott.com and I'll give you enough PFQ's to last a lifetime.

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

What's YOUR approach?

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Friday, May 09, 2008

Nametag Guy LIVE: What's (after) a name?



LET ME ASK YA THIS...
What are people saying after YOUR name?

LET ME SUGGEST THIS...
For a list called "101 Life Lessons Learned from Wearing a Nametag Everyday," send an email to scott@hellomynameisscott.com and I'll hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

Thursday, May 08, 2008

How to preserve your learning

Fantastic! You’ve just learned something new.

The next step is to preserve it.

So, here are the four things you need to do:

FIRST: Preserve your learning by evaluating it.

After all, we learn not from our experiences but from intelligent reflection upon those experiences.

So, ask yourself these questions:

*What else is like this?
*What did I just learn from this experience?
*How does this fit into my theory of the universe?
*Does this statement give me any insight about myself?
*How can the basic concept be applied to different areas?
*What went right/wrong/perfectly about what just happened?

SECOND: Preserve your learning by writing it down.

After all, if you don’t write it down, it never happened.

So, ask yourself these questions:

*How can I blog about this?
*What folder does this go into?
*What journal does this go into?
*How can I make writing a part of this?
*What list can I immediately make this into?
*What are the various ways I can recycle this intellectual property?

THIRD: Preserve your learning by teaching it to others.

After all, you learn something most effectively the moment you teach it to someone else.

So, ask yourself these questions:

*How can I teach this to others?
*Who else needs to know about this?
*What’s the Universal Human Emotion/Experience?
*Through which medium can I best teach this idea to others?
*Now that I’ve written about this, what else does this make possible?
*If everyone did exactly what I said, what would their world look like?

FINALLY: Preserve your learning by leveraging it.

After all, killing two stones with one bird is always the best business practice.

So, ask yourself these questions:

*Where can I use this?
*What else can be made from this?
*How can I make this last forever?
*How many different ways can I leverage this?
*How can I use this to add more value to myself?
*How can this mistake quickly be made into something good?

REMEMBER: Evaluate. Write. Teach. Leverage.

Preserve your learning today!

LET ME ASK THIS...
What's your content management system?

LET ME SUGGEST THIS...
For a list called "17 Ways to become a Thought Leader," send an email to scott@hellomynameisscott.com and I'll gladly hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag

Still haven't written your book yet?

Perhaps a friendly kick in the butt will help ;)

Rent Scott's Brain today!



Wednesday, May 07, 2008

11 Things to Stop Wasting Your Time On

1. Stop wasting your time … advertising.
If people always hear FROM you instead of ABOUT you, you’re doing something wrong.

AS OSCAR WILDE SAYS: The only thing worse than being talked about is (not) being talked about.

2. Stop wasting your time … trying, in general.
If someone uses the word “trying” a lot, he probably ISN’T.

AS YODA SAYS: There is no try. Only do or do not.

3. Stop wasting your time … trying to prove yourself.
If YOU know you’re good enough, that’s enough.

AS BUDDHA SAYS: He is able who thinks he is able.

4. Stop wasting your time … trying to convince people.
If they don’t “get it” right away, they probably never will.

AS SETH GODIN SAYS: If you can’t explain it in 8 words or less, it’s not a good idea.

5. Stop wasting your time … trying to be better than the competition.
If you position your value correctly, you won’t HAVE any competition.

AS SCOTT GINSBERG SAYS: The best way to eliminate the competition is to not have any.

6. Stop wasting your time … dealing with people who can’t sign the check.
If they’re not the economic buyer, save your breath and move on.

AS ERIC MAISEL SAYS: Playing to the wrong crowd is dangerous.

7. Stop wasting your time … selling to people who just aren’t going to buy.
If they’re just there to kick tires, that’s cool. Greet them warmly and move on to someone else. They’ll come when they’re ready.

AS SCOTT GINSBERG SAYS: If they want you, they’ll find you.

8. Stop wasting your time … selling to people who don’t know how to value you yet.
If they’re not ready for you, they don’t deserve you.

AS DAVID ALLEN SAYS: Saying NO to the wrong person leads to saying YES to the right person.

9. Stop wasting your time … following up with people who never, ever call you back.
If they wanted you, they would have hired you already. You can only call so many times.

AS LAO TZU SAYS: Any over determined behavior produces its opposite.

10. Stop wasting your time … making people happy who aren’t in your target market.
If they’re not your ideal customer, who cares if they don’t like you?

AS MY DAD SAYS: Focus on pleasing the people who PAY.

11. Stop wasting your time … sending prospects your hideous brochures and literature.
If they get it, they will immediately store it in the circular file cabinet.

AS JEFFREY GITOMER SAYS: Your literature is puke!

LET ME ASK YA THIS...
What are you (no longer) wasting your time on?

LET ME SUGGEST THIS...
For a list called "66 Questions to Prevent Your Time from Managing YOU," send an email to scott@hellomynameisscott.com and I'll take care of ya ;)

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

Tuesday, May 06, 2008

Free Ebook from Scott with Gitomer's Sales Bible NEW EDITION!
















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LET ME ASK YA THIS...
What's your favorite piece of Gitomer wisdom?

LET ME SUGGEST THIS...
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Friday, May 02, 2008

Nametag Guy LIVE: People Buy People First



LET ME ASK YA THIS...
What's your philosophy on people?

LET ME SUGGEST THIS...
For a list called "34 Cultural Trends that (should) Change Your Business," send an email to scott@hellomynameisscott.comM and I'll do my best to enlighten you :)

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

What's YOUR approach?

Join The Nametag Forums! Share stories, best practices and connect with a like-minded community of business professionals who stick themselves out there!

Thursday, May 01, 2008

Well, yeah, but there's a LOT of people who are smart ;)

“Why are they talking to THAT idiot?!” you scream at the TV.

“Channel 5 should be interviewing ME! I’m the smart one when it comes to that topic!”

Well, yes, that may be true. You certainly may be the smart one.

But there’s a LOT of people out there who are smart.

Which means being smart isn't enough.

So, the real question is:

Are you funny?
Are you likable?
Are you unique?
Are you relevant?
Are you attractive?
Are you articulate?
Are you interesting?
Are you fascinating?
Are you remarkable?
Are you entertaining?
Are you positioned well?
Are you the Go-To-Guy?
Are you a Thought Leader?
Are you the obvious expert?
Are you speaking in soundbites?
Are you somewhat controversial?
Are you blogging every single day?

I hope so.

Because THAT’S the type of person the media wants.

LET ME ASK YA THIS...
What do you know that people would pay money for?

LET ME SUGGEST THIS...
For a list called "17 Ways to become a Thought Leader," send an email to scott@hellomynameisscott.com and I'll make sure YOU"RE the one the media interviews next time ;)

* * * *
Scott Ginsberg
That Guy with the Nametag

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If so, perhaps I could help on a more personal, one-on-one basis.

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