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Monday, March 31, 2008

Yeah, it’s remarkable, BUT…

There are a LOT of remarkable ideas out there.
There are a LOT of remarkable people out there.
There are a LOT of remarkable businesses out there.

But.

Remarkability is no longer enough.

In my experience, there are two levels of remarkability.

First, there’s BASELINE remarkability.

“Something worth making a remark about,” as Seth Godin explained in Purple Cow.

Which is good. And essential.

But again, it’s not enough.

See, in ADDITION to (just) being remarkable; you, your idea and your business must advance to the second level: ENDURING remarkability.

Which means answering, “Yes!” to the following questions:

1. Yeah, it’s remarkable … but is it relevant?
Because if it isn’t, no media outlet will give you the time of day.

2. Yeah, it’s remarkable … but do people even care?
Because if they don’t, they’re not going to take any action as a result.

3. Yeah, it’s remarkable … but is it worthwhile?
Because if it’s not, nobody is going to see any value behind it.

4. Yeah, it’s remarkable … but is it marketable?
Because if it’s not, you’ll waste your company’s time, money and energy.

5. Yeah, it’s remarkable … but is there quality substance behind it?
Because if there isn’t, it doesn’t matter how many people are talking about it.

6. Yeah, it’s remarkable … but does it support your brand?
Because if it doesn’t, what’s the point?

- - -

That’s enduring remarkability. And now, to go a bit deeper, consider these three examples:

1. Remember the story about the girl who had been hiccuping for three weeks? OK, I admit, that was pretty funny. And she got LOTS of media attention.

BUT, HERE’S MY QUESTION: What were people supposed to do, feel or think differently as a result?

AND, HERE’S MY OTHER QUESTION: Where is that girl NOW?

2. YouTube has a LOT of really funny, really ridiculous videos that are certainly remarkable. Hey, even I’ve emailed friends encouraging them to check out certain clips.

BUT, HERE’S MY QUESTION: Are YouTube viewing experiences anything other than 20 seconds of mindless entertainment?

WHICH LEADS TO MY OTHER QUESTION: In a year, will anybody care about (or even remember) a video about some 12 year-old kid who sang karaoke to Queen in his mom’s basement?

3. Remember Crystal Pepsi? Sure, it was a cool, novel idea that LOTS of people told their friends about.

BUT, HERE’S MY QUESTION: Did all that hype change the fact that Crystal Pepsi tasted like feet?

AND, HERE’S MY OTHER QUESTION: Does word of mouth even matter if the product lacks the quality to support it?

- - -

Ultimately, when it comes to being remarkable, remember three things:

Don’t force it.

Because it won't be authentic.

Don’t be all shtick and no substance.
Because you need to have both.

Don’t be remarkable just for the sake of being remarkable.
Because that's not going to last.

Instead, make sure you, your idea and your company are remarkable on (both) baseline AND enduring levels.

Otherwise, people can talk all they want about you.

But it won’t be enough.

LET ME ASK YA THIS...
Why are people talking about YOU?

LET ME SUGGEST THIS...
For a list called, "19 Ways to Build Buzz about Your New Website," send an email to scott@hellomynameisscott.com and I'll help you build baseline AND enduring remarkability!


* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Still wasting your money on Yellow Page ads?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on (reverse) target marketing!

Friday, March 28, 2008

5 Ways to Position Yourself as a Resource

You’re not a salesperson.
You’re not a consultant.
You’re not a therapist.
You’re not a blogger.
You’re not a writer.
You’re not a coach.

You’re a RESOURCE.

An individual who possesses a valuable supply of (something) that can be readily drawn on when needed.

A resource.

Get. That. Through. Your. Head.

See, when you position yourself as a resource, four things happen:

1. You BECOME the Go-To Person.
2. You DELIVER unique, consistent value.
3. You ESTABLISH mindshare with the people you serve.
4. You ENHANCE your approachability people come BACK to you.

Sound good?

Cool. Here are five daily practices for positioning yourself as a resource:

1. Blog. Once you’ve been blogging steadily for a year or two, you’ll start to accumulate a powerful intellectual asset. And especially if you’ve tagged, titled and categorized your posts strategically, it will be quick and easy to find the right posts at the right time. That way, you could leverage past posts as resources in several ways.

For example, you could…

a. Send emails with relevant links to prospects and clients.
b. Post a “Best Of” list that links to a variety of posts on the same topic.
c. Write an ebook, special report or whitepaper as a compendium of related posts.

2. Catalog. If you’re an avid reader, (and if you’re not, you’re NUTS) a great suggestion is to take a weekend to catalog your personal success library. Sure, it might be a tedious process. But once you’re finished, you’ll not only be more organized, you’ll also be able to use your books as resources for others in a variety of way.

For example, you could…

a. Pull a few key ideas from each book and create a master quote list.
b. Write out a summary document for your Top 20 Favorite Books and start a lens on Squidoo.
c. Create a “Reading for Success” list to pass along to clients, colleagues and coworkers. Use it as a Call To Action at the end of your articles or blog posts, i.e., “For a list of my top 100 books of all time, send an email to…”

3. Introductions. My friend Arthur is the ULTIMATE resource. At the end of every lunch, coffee or brainstorming session we have, he’s always got a list of five people I need to call. Or email. Or get in touch with.

It’s great! And every time he does that, it makes me FEEL great, too. What about you? Are you the kind of person who leaves people with a solid to-do list?

If not, try these incorporating these types of “introductions” into your resource practice:

a. Every Monday morning ask the question, “What two people do I know that need to meet each other?” Send out one email intro every week.
b. Every time you attend a networking event ask the question, “How many referrals can I give while I’m here?” Shoot for five.
c. Every first of the month ask the question, “What two people do I know that I can bring together with for a brainstorming lunch?” They’ll love you!

4. Links. Constantly update and refresh your list of links to articles, blog posts, stories, pictures, videos and clippings that relate to your specific area of expertise. Keep a running list that includes each link AND the type of person (or actual person) who would benefit from reading it.

Then, when you send it out, use Phrases That Payses like:

a. “Thought of you when I read this!”
b. “Hey, isn’t this your main competitor?”
c. “I hope you’ve seen this before – it directly relates to your bottom line!”

5. No’s. If a prospective customer shows interest in your products or services, but you discover you’re NOT the right person or company to help, never say (just) no. Say “No, although I know someone who CAN help you…” That way, you’re still marketing. You still look like the hero. And you’re still associated with the solution to their problem.

And hey, you never know: they may come back in the future when they ARE the right type of customer for you!

Try verbiage like this:

a. “I’d prefer to decline than do a poor job. However, my friend Paul would be the PERFECT guy for you to contact. His website is…”
b. “Although our company probably isn’t the right fit for your project, you may want to try calling some of our friendly competitors at…”
c. “Although I’m certain I could be of (some) assistance, there IS a company that specializes in your type of problem called…”

- - -

REMEMBER: If you want to be That Guy, position yourself as a resource.

LET ME ASK YA THIS...
How are you positioning yourself as a resource?

LET ME SUGGEST THIS...
For a list called "153 Quotations to Inspire Your Success," send an email to scott@hellomynameisscott.com and I'll send you the list for free! (See, now THAT'S how you position yourself as a resource.)

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?


Buy Scott's new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Thursday, March 27, 2008

There's only ONE man who would DARE give me the raspberry!

Marketshare is overrated.

What’s (really) important is MINDSHARE.

The shelf space you hole in people’s minds.

So, if you want to become That Guy – that is, if you want to become the go-to person that customers, employees and the media seek out for answers – remember three words:

Mindshare, not marketshare.

Kind of like in Spaceballs, when Lord Helmet discovers his radar has been "jammed."

He exclaims, “There’s only ONE MAN who would DARE give me the raspberry...."

"LONESTAAAARRRRRR!!!!!"

That's mindshare.

Now, in my experience as an entrepreneur, I've discovered four variations to this concept of “mindshare.” Let’s take a look...

1. When you’re the FIRST person that comes to mind.

That means you have "Immediate Mindshare."

Because customers don’t even have to think twice.

“Employee engagement consultants? Oh, sure. I’ve got the perfect person for ya. Call Jack Harrison!”

Nice.

SO, ASK YOURSELF:

o Are you the expert, or the perceived expert?
o What are you recognized as being the first at?
o What happens when someone googles your name?

2. When you’re the OBVIOUS person that comes to mind.

That means you have “Duh! Mindshare."

Because customers don’t have to waste (much) time searching.

“Sir, we’ve been brainstorming for about an hour now, and it looks like the answer is obvious: we’ve GOT to bring in Steve Jackson to consult on this project!”

Sweet.

SO, ASK YOURSELF:

o Is your brand unconfusable?
o Are you the obvious expert?
o What are you the answer to?

3. When you’re the ONLY person that comes to mind.

That means you have Sole Source Mindshare.

Because customers don’t have to waste (any) time searching!

“Well, anytime we need help on marketing, we work with our guy Andy Marson – and ONLY Andy Marson.”

Word.

SO, ASK YOURSELF:

1. What are you THEE expert on?
2. How could you have zero competition?
3. How easily can someone else imitate you?

4. When you’re the BEST person that comes to mind…

That means you have Number One Mindshare.

Because when customers DO search around, you dwarf the competition.

“I made a few calls and did some Googling around. It looks like Carol Webber is the BEST in the business when it comes to non-profit finance. Let’s get her.”

Hell yes!

SO, ASK YOURSELF:

1. What are you specializing in?
2. What one thing do you do great?
3. What are you recognized as being the best at?

Mindshare, not marketshare.

LET ME ASK YA THIS...
What are you the answer to?

LET ME SUGGEST THIS...
Mindshare comes from presence. WEB presence. So, if you want a list called "101 Ways to Create a Powerful Web Presence," send an email to scott@hellomynameisscott.com and I'll share the secrets!

* * * *
Scott Ginsberg
That Guy with the Nametag

Want people to put YOU at the top of their list?

You've come to the right place.

Rent Scott's Brain today!

Wednesday, March 26, 2008

10 Reasons Why You’re Not Blogging Yet

After speaking last week at the St. Louis Business Expo, a lot of people came up to me afterward with questions about blogging.

Naturally, those questions came with a fair amount of reasons for NOT blogging.

All of which were the work of the notorious Bloggie Man.

So, that inspired me to write this list...

10 Reasons Why You're NOT Blogging Yet

1. You don’t know how.
That’s cool - you can learn the basics in about 20 minutes. Or you could read Naked Conversations and The Cluetrain Manifesto for a more philosophical approach.

The rest you’ll figure out as you go along. Don’t be stopped by not knowing how, or else you’ve NEVER start.

2. You’re scared of technology.
Oh, get over yourself. There are 50 million blogs already out there and 80,000 new blogs popping up everyday! If your nine year-old daughter can do it, so can you. Don’t be held hostage by the generation gap.

Suck it up. Education is the key. Just ask questions, poke around the blogosphere and give it a try. You’ve got VERY little to lose.

3. You have writer’s block.
Bullshit. There’s no such thing as writer's blocl. Writing is an extension of thinking. You don’t have writer’s block, you have THINKER’S block.

So, try taking some time to just THINK, every single day. You’ll be amazed at what you come up with.

4. You have no discipline.
According to Naked Conversations, 50% of most blogs are abandoned in the first few months. And why? Because people don’t have the discipline to keep up with them.

So, what’s stopping you? Kids? School? Job? Time?

And are you coming up with a “good story” as to why you can’t blog, or it REALLY a valid reason?

REMEMBER: Leo Tolstoy had 13 kids when he wrote War & Peace. What’s YOUR excuse?

5. You have no patience.
Here’s the reality: nobody is going to read, know about, care about or even comment on your blog for at least 3-6 months. And that’s if you post every single day.

SO: Are you willing to stick it out? Are you willing to (not) be validated for a long time?

Sure, it’s a blow to your ego, but it will also grow your patience, stamina and stick-to-it-ive-ness. And it will be worth it. (Eventually.) At the lowest common denominator, at least you’ll have all those great posts and a LOT of practice.

6. You don’t want put out unready or unfinished material.
That’s understandable. The Perfection Trap is common for a LOT of writers. So, here’s my suggestion: post it unfinished. Let the world be your editor.

Sure, not everyone who comments or contributes will give you GOLD, but you never know. There are some smart folks out there. Especially if you position your post in a way that elicits comments, shared stories and contributions.

Consider having a Call to Action at the end of each entry. (See the bottom of this post for a good example.)

7. You think you have to be really insightful and profound.
Nope. I make a living writing about my observations of the world through the lens of WEARING A DAMN NAMETAG ;) Not exactly Shakespeare.

REMEMBER: Your everyday life is what people will relate to. You don’t have to say anything big and profound.

8. You don’t get it.
Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. Writing is the basis of all wealth. (Got that?)

9. You are afraid to stick yourself out there.
Fine. Consider these three suggestions.

ONE: Channel your fear into your writing. Creativity is about being uncomfortable.

TWO: If you’re scared that your stuff is too personal, consider blogging anonymously. That will give you a few small victories, which will boost your confidence. (Heck, I blogged anonymously for 6 months before I ever DARED to put my real name on anything!) And now, 5 years later, my blog is one of the Top 100 Business Blogs on the Web. Coincidence?

THREE: It’s ironic, but the more personal your writing is, the more people will identify with it. And by “more people” I mean “higher numbers of people” AND “more identification.”

10. You don’t think anybody will read your stuff.
You’re right. Nobody WILL read your stuff … IF YOU NEVER POST IT. Look, the Internet is a pretty big place. And there’s a market for just about everything. So, just post anyway. You’ll be amazed.

My philosophy is, “Whatever you have to say, there’s probably 1000 people somewhere on the Internet who agree with you.”

- - -

No more excuses. The Bloggie Man shall not prevail!

Start your blog TODAY.

Right now.

Seriously, stop reading this post and GO!!!!

LET ME ASK YA THIS…
Why aren’t you blogging again?

LET ME SUGGEST THIS…
If I still haven't convinced you to start blogging, send an email to scott@hellomynameisscott.com and I'll tell you how I made $150,000 from a single post.

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Scared of the Bloggie Man?

Tune in to The Entrepreneur Channel on NametagTV.com!

Watch video lessons on blogging for bucks!

Tuesday, March 25, 2008

NametagTV: Notice the 95%


Video not working? Click here for Adobe Flash 9!

Click here to watch the original video on NametagTV!

LET ME ASK YA THIS…
What are you doing that 95% of the other salespeople AREN'T?

LET ME SUGGEST THIS…
For a list called "71 Things Customers Don't Want to Hear You Say," send an email to scott@hellomynameisscott.com and I'll hook you up.

* * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?


Buy Scott's new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Monday, March 24, 2008

Creativity is about NOTICING

NOTICING … ancillary answers.
Because their unintended, incidental nonchalance might be exactly what you didn’t realize you were looking for.

NOTICING … anomalies.
Because NOT questioning or challenging standard scripts is dangerous.


NOTICING … happy accidents.
Because making mistakes has proven to be a leading cause of creative breakthroughs.

NOTICING … how quickly people understand your idea.
Because if they don’t “get it” right away, they never will.

NOTICING … how people respond to your idea.
Because if everybody loves if, or nobody wants to steal it, or if you continuously get shot down at “Why?” it’s probably not that good of an idea.

NOTICING … internal comments.
Because creativity is about listening to your heart, your gut and your inner voice.

NOTICING … what’s around you.
Because innovation is all around an ideas are just WAITING for you to capture them.

NOTICING … when things don’t work.
Because then your mind can search for solutions.

LET ME ASK YA THIS...
What do YOU notice in your creativity practice?

LET ME SUGGEST THIS...
For a list called "9 Things Every Writer Needs to Do Every Day," send an email to scott@hellomynameisscott.com and I'll give you the write stuff!

* * * *
Scott Ginsberg
That Guy with the Nametag

Want to learn more about pumping up your creative prowess?

Cool! Perhaps I could help on a more personal, one-on-one basis. Rent Scott's Brain today!

Friday, March 21, 2008

Writing is the Basis of All Wealth, Part 3


























First, you write out a description of your perfect customer.
THAT will enable your Target Marketing Scanner to be on high alert.
Which will filter out the WRONG customers.
Which will make room to attract the RIGHT customers.
Which will enable you to focus your time and efforts on serving a specific niche.
Which will enable you to charge a higher fee, because people demand specialists.
Which will not only increase your bank account, but also earn you the FREEDOM to work according to your own pace and not have to kill yourself all the time.
Which will give you more free time to spend on non-work stuff.
Which will make you really, really happy.

Writing is the basis of all wealth.

Read part one and part two of this series!

LET ME ASK YA THIS...
What did YOU write today?

LET ME SUGGEST THIS...
For the #1 way to avoid writer's block, send an email to scott@hellomynameisscott.com and I'll help you unblock yourself!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Want that customer to return with three of his friends?

Tune in to The Frontline Channel on NametagTV.com!

Watch video lessons on delivering unforgettable service!

Thursday, March 20, 2008

5 Ways to Make Opportunity Knock More Frequently

CONSIDER THIS PHRASE: “Opportunity only knocks once.”

OK.

Now, let tell you why that sentence is a big, fat LIE.

See, opportunity knocks all the time. All day. All afternoon. All night.

THE PROBLEM IS: Most people don’t know how to SPOT opportunity.

And, as we all learned from GI-JOES, knowing is half the battle.

So, here are five practices to help make opportunity knock more frequently:

1. Look and listen. Adopt a more proactive, mindful and curious posture as you venture out into the world. This means combining any (or all) of the following sub-practices:

*Become a giant question mark
*Recognize when things go wrong.
*Study ordinary things intently.
*Find interest in almost anything.
*Actively seek out anomalies in the world.
*Operate on multiple planes of consciousness.
*Soften your eyes - see more by striving less.
*Listen to what the world is trying to tell you.
*Be not satisfied with what others take for granted.
*Grow your ability to detach and view an idea or a situation objectively.
*Break your patterns daily and critically evaluate everything your encounter.

(Got all that?)

2. ASK YOURSELF: Is this an opportunity or an opportunity to be used?

Sometimes it’s a hard distinction to make. Still, you must educate yourself on your boundaries. Because if you don’t set them, other people will set them FOR you. And then they will violate them. And that will set the precedent that it’s OK for others to do the same.

3. ASK YOURSELF: Who’s my perfect customer? (Or, if you’re single, “Who’s my perfect partner?”)

Start by making a bullet point list of 5-7 characteristics of this individual. Next, write it out on a little card. Laminate it. Carry it in your wallet. Then, read it to yourself every single morning.

See, when you focus your mind on exactly what you’re looking for, you will attract it that very thing. Or, at the least, you’ll recognize that opportunity when it crosses your path.

4. Separate Serious and Non-Serious Buyers. Fold a sheet of paper in half. On the top of the left column, write the heading, “Serious Buyers.” On the top of the right column, write the heading, “Non-Serious Buyers.” Then, consider all the characteristics, telltale signs, words, phrases, questions and actions of each type of individual.

This will do two things: 1) Speed up your sales cycle by making qualification a LOT easier, and 2) Focus your efforts on the right people, as opposed to wasting your time playing to the wrong crowd.

5. Develop and perfect your filter. It’s (really) easy to spot opportunities when your filter is on high alert. This filter is defined as, “the unique lens through which you evaluate and categorize the world.” So, remember to ask yourself these questions as you look around for opportunities:

*What does this have to do with me?
*How does this have to do with my expertise?
*How could I use this as an example in my work?
*How does this fit into my picture of the universe?

With these five practices, spotting opportunities will become a LOT easier.

And you’ll discover that it really DOES knock all the time!

All YOU have to do is answer the door.

LET ME ASK YA THIS...
How are you making opportunity knock more frequently?

LET ME SUGGEST THIS...
Share your #1 best practice for becoming the luckiest person you know!

* * * *
Scott Ginsberg
That Guy with the Nametag

No luck with leprechauns?

No worries. I can teach you how to be luckier.

Rent Scott's Brain today!



Wednesday, March 19, 2008

10 Reasons Handwritten Nametags are Better

I've been wearing a nametag every day for the past 2,695 days.

And I’m often asked WHY I choose to wear the simple, plain-white, handwritten nametags that only display my first name.

Why don’t you put your last name on it?
Why don’t you get a nice, permanent nametag?
Why don’t you put your logo or company name on it?


Those are all fair questions.

Unfortunately, I can’t offer a simple answer, since there IS an entire philosophy behind this choice.

Not surprisingly.

Anyway, I’ve given this issue a lot of thought – eight years’ worth, in fact – and I’ve come up with ten reasons handwritten nametags are the best way to go:

1. HANDWRITTEN is simple and vague enough to start or advance the conversation. So, it allows people to guide the encounter into whatever territory they wish by asking open ended, get-to-know-you questions. (Hopefully NOT, “So, what do YOU do?”)

2. HANDWRITTEN IS manages the environment, not the people in it.
The nametag is like a little, friendly nudge forward into the direction of human conversation. It doesn’t control or limit people’s actions or words. It just lets things organically and naturally occur according to their own pace and instincts.

3. HANDWRITTEN is human. Free from the corporate touch. Which means there’s no way to commoditize someone. Just a nametag that suggests the dialogue, “Hello, my name is Scott!” That’s it. Not, “Hello, my name is Scott … and this is what I do for a living.” Not, “Hello, my name is Scott … and this is what I’m selling.” And not, “Hello, my name is Scott … and here’s what I want from you.” Just, “Hello, my name is Scott.” Period.

4. HANDWRITTEN is pure. No logos. No job titles. No "HELLO, my name is..." (Isn't that kind of repetitive?) No acronyms, degrees or designations. Just the name your mama gave you.

5. HANDWRITTEN is non goal-oriented and outcome independent. So, it’s not about making a sale, scoring a date or converting a stranger. It’s about (actually) practicing friendliness. It’s about sticking yourself out there for the benefit of others. Creating an approachable, safe environment in which friendly conversation naturally emerges. That’s it.

6. HANDWRITTEN leads with your person, NOT your profession. Values before vocation. Individuality before industry. Personality before position. After all, not everybody is defined by his or her jobs. That’s why it’s called a “name” tag, not a “job title” tag. Not to mention, most people don’t (really) care what you do for a living. They care what you’re passionate about. They care who you ARE.

7. HANDWRITTEN doesn’t pigeonhole you. See, as soon as people find out where you’re from, what you do, what your job title/position is, or what your last name is, stereotypes are likely to surface. "Oh, she's a banker..." "He's a Mormon..." "Look out! "Eep! His last name is Hussein!" Dude, who CARES? That’s why a plain, nice, white tag with a simple colored border and a singular moniker like, “Scott” allows people to know you first as a HUMAN, not a statistic.

8. HANDWRITTEN is enough. It shouldn’t make a difference if you’re the company president or the summer intern. It shouldn’t make a difference if you’re in sales or management. It shouldn’t make a difference how many years you’ve worked somewhere or belonged or been a member. Let’s just be people!

9. HANDWRITTEN is comfortable and non-threatening. Whereas (some) nametags may be intimidating, i.e., nametags for people in positions of authority, nametags for professionals of certain industries or nametags for members of controversial organizations.

10. HANDWRITTEN is less likely to create negative silent dialoguing. If someone sees you wearing a simple, handwritten, one-name nametag, all they can really say to themselves is, “Well, I guess that guy’s name is Scott!” As opposed to, “Oh, great. looks like Scott works for that big insurance company. I bet he tries to sell policies to EVERYONE he meets. Better not make eye contact!”

Handwritten is better.

LET ME ASK YA THIS...
What type of nametags do YOU prefer?

LET ME SUGGEST THIS...
Share your philosophy here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?


Buy Scott's new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

Tuesday, March 18, 2008

NametagTV: The Point of Dissonance

Video not working? Click here for Adobe Flash 9!

Click here to watch the original video on NametagTV!

LET ME ASK YA THIS...
When someone asks, "So, what do YOU do?" what's your reply?

LET ME SUGGEST THIS...
Share your Point of Dissonance here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

SEE SCOTT LIVE TODAY! Come to the St. Louis Business Expo and learn how to enable people to buy!

AND, get a free copy of Scott's new book, The Approachable Salesperson!

Monday, March 17, 2008

Approachable Management: Say What You See

PICTURE THIS: You receive word that one of your employees might have screwed up.

Naturally, your job is to get to the bottom the situation.

So, you invite her into your office. You close the door and she takes a seat.

As you sit down, you can already identify an aura of defensiveness in the air. Maybe even a little guilt.

So. What’s your approach?

FOUR WORDS: Say what you see.



That means observe, don’t accuse.
Or else she won’t open up to you.

That means insinuate; don’t impose.
Or else she’ll feel even more defensive.

That means describe; don’t prescribe.
Or else she’ll think you’re trying to “fix” her.

Here are three hypothetical examples:

DON’T SAY: “Your third quarter sales were the lowest at our entire branch!”
DO SAY: “It looks like your third quarter sales were lower than normal.”

DON’T SAY: “Why do you come in 15 minutes late EVERY day?”
DO SAY: “I noticed on your time card that you’ve been clocking in at about 8:15 lately.”

DON’T SAY: “Way to piss off the people who pay our bills, dumbass!”
DO SAY: “I see that one of our customers gave you a pretty hostile evaluation.”

See, by objectively “saying what you see,” your words empower the employee in three ways:

1. They enable her to respond.
2. They allow her to clarify the situation.
3. They let her take ownership of the problem.

So, next time you need to approach one of your employees about a mistake they’ve made, remember to use language that is:

o Objective
o Non-judgmental
o Non-comparison based
o Emotionally unreactive
o A statement of observation
o An impartial piece of feedback
o Non-challenging to someone’s character or attitude

Say what you see.

That way, maybe your employees will help you see it better!

LET ME ASK YA THIS...
What's your secret for staying objective when approaching employees?

LET ME SUGGEST THIS...
For a list called "79 Questions Every Manager Needs to Ask," send an email to scott@hellomynameisscott.com and I'll take care of ya!

* * * *
Scott Ginsberg
That Guy with the Nametag

SEE SCOTT LIVE TOMORROW! Come to the St. Louis Business Expo and learn how to enable people to buy!

AND, get a free copy of Scott's new book, The Approachable Salesperson!

Friday, March 14, 2008

Writing is the Basis of All Wealth, Part 2


























1. You start by posting a few dozen articles (better yet, a few HUNDRED articles!) on your website, blog or on www.ezinearticles.com.
2. Thousands of people will read and share them.
3. Which will boost your Google rankings.
4. Which will make YOU the easy-to-find, obvious expert on your niche topic.
5. Which will cause media outlets to contact you for interviews (since Google is how they find their experts.)
6. Then, your media appearances can then be leveraged into your marketing materials, i.e., "Featured on 20/20!" or "Quoted in The Wall Street Journal!"
7. Which will boost your credibility.
8. Which will support a higher fee.
9. Which will increase your bank account.

Writing is the basis of all wealth.


Read part one and part three of this series!

LET ME ASK YA THIS...
What did you write today?

LET ME SUGGEST THIS...
For the #1 way to overcome writer's thinker's block, send an email to scott@hellomynameisscott.com and I'll help you unblock yourself!

* * * *
Scott Ginsberg
That Guy with the Nametag

Tired of selling? Come to the St. Louis Business Expo and learn how to enable people to buy!

See Scott LIVE and a get a free copy of his new book, The Approachability Salesperson!

Thursday, March 13, 2008

How to Kill Two Stones with One Bird, Part 2




















I don't believe in luck.

Even when I did the piece for 20/20, I explained my philosophy on the subject:

1. Luck is about being in the right place at the right time - so, therefore, be in a LOT of places.

2. L.U.C.K is an acronym for "Working Your Ass Off"

3. Luck is about leverage.


Today, I'd like to talk about #3.

As you've read before, I'm a big believer in killing two stones with one bird.

And in my experience, the ULTIMATE "Leverage Question" goes a little like this:

Now that I have this, what else does this make possible?

Let's explore a few examples:

Now that you have A NEW WEBSITE, what else does this make possible?

o How about a valid reason to follow up with all of your prospects?
o Or a new place to send people who want to find out more about you?
o Maybe a new pool of customers you otherwise wouldn’t be able to reach?


Now that you have THIS NEW BOOK, what else does this make possible?

o Perhaps an “entrĂ©e” into a particular niche?
o Maybe an increase in your fee?
o Or an amendment to your bio that includes the title, “Author”?


Now that you have 500 BLOG POSTS, what else does this make possible?

o How about compiling them into an ebook?
o Or maybe even a REAL book?
o Perhaps a “Top 10 Posts of All Time”?


Now that you're WORKING WITH AN INDUSTRY LEADER, what else does this make possible?

o Maybe credibility to work with its competitors?
o Or clout to work with anyone in the same industry?
o How about using their testimonial to beef up your credentials?


Now that you were FEATURED ON THE NEWS, what else does this make possible?

o One of those “AS SEEN ON” stickers for your front door?
o Perhaps an “in” with similar stations?
o Maybe a reason to send an email every single person you know?


Now that you WON THAT FANCY AWARD, what else does this make possible?

o Charging a premium?
o How about a plaque for the lobby?
o Maybe a reason to be more selective with your customers?


LET ME ASK YA THIS...
Now that you have (x), what else does this make possible?

LET ME SUGGEST THIS...
For a list called "61 Leverage Questions to Kill Two Stones with One Bird," send an email to scott@hellomynameisscott.com and I'll hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Come to the St. Louis Business Expo!

See Scott LIVE and a get a free copy of his new book with admission! See ya next Tuesday...

Wednesday, March 12, 2008

The Approachability Trilogy, Book 1

Whew!

I just returned from Atlanta, where I delivered the keynote speech at Aspect Software's 2008 Customer Experience Conference.

We had a blast!

Call center managers from around the world gathered to learn, brainstorm and talk about how to better serve their callers.

Also, yesterday was the official (public) debut of my new book:

The Approachable Frontline: 17 Daily Practices for Delivering Unforgettable Service.



This book is part of a series called The Approachability Trilogy, which also includes...

The Approachable Salesperson: 22 Daily Practices for Enabling Customers to Buy.
The Approachable Manager: 25 Daily Practices for Getting Employees to Come to You

...both of which are being released in the next few weeks!

AND, HERE'S THE GOOD NEWS: I'm offering bulk discounts on all three of these books!

So, if you'd like to purchase a case for your staff, office or entire company (big smile) send an email to scott@hellomynameisscott.com and we'll talk ;)

LET ME SUGGEST THIS...
Want a free copy of my new book?

LET ME SUGGEST THIS...
Come see me in a rare, public performance next week in St. Louis! Details below...

Come to the St. Louis Business Expo!

See Scott LIVE and a get a free copy of his new book with admission! See ya next Tuesday...

Tuesday, March 11, 2008

NametagTV: Overly Approachable Service

Video not working? Click here for Adobe Flash 9!

LET ME ASK YA THIS...
Which company do you think "over does it" when it comes to service?

LET ME SUGGEST THIS...
Share your examples here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Afraid to bend the rules a little?

Tune in to NametagTV.com for an interactive learning experience!

Stick yourself out there!

Monday, March 10, 2008

10 Ways to Reverse the Momentum of an Overly Aggressive or Hostile Person

FACT: You will encounter challenging people.

They might come in the form of strangers.
They might come in the form of customers.
They might EVEN come in the form of colleagues or friends!

They will try to overpower you.
They will try to intimidate you.
They will try to get a rise out of you.

They will make blunt or rude comments.
They will ask pointed or threatening questions.
They will attempt to activate your defensiveness.

And you will have a choice.

To either REACT:

By getting upset, overly emotional or defensive.

Which is exactly what they want.

Because deep down, they know that’s the only way they can beat you.

Or, to RESPOND:

By reversing their momentum.

Which is the exact opposite of what they’re expecting.

Because deep down, they know that if you refuse to take ownership of their emotions, they’re toast.

Kind of like the playground bully, whose ONLY power comes from other kids’ fear of him.

So, next time you face a challenging person, remember:

The key is to relax.
The key is to lower the temperature of the situation.
The key is to remain emotionally unreactive, yet still invested in the conversation.

IN SHORT: If you want to reverse someone’s momentum, it’s all about patience and language.

Today we’re going to explore a list of 10 Phrases That Payses to positively change the dynamic of a conversation with an overly aggressive or hostile person:

1. You’re right. This phrase allows you to enter into another person’s reality. It shows an open mindedness to different opinions and redirects the conversation into a productive direction.

It also acknowledges someone else’s unique point of view. Ultimately, these four results are empathetic and help diffuse emotionally charged individuals.

2. You may be right. Similar to the above example, this phrase diffuses the energy behind someone’s attack AND avoids threatening the attacker. And by giving an impression of active agreement, not passive acquiescence, it avoids adding fuel to the fire.

What’s more, “You may be right” validates a particular part of someone’s argument. Which doesn’t mean you TOTALLY agree with her. But, it does make it easier for the other person to hear your side of the story by way of reciprocation.

3. I agree with you. Similarly, this phrase “agrees with thy adversary quickly,” as the old scripture suggests. It builds common ground on a point of mutual agreement and aligns you with the other person. That way, you’re both on the same side.

Which is how resistance dissipates. Which makes moving toward a solution flow a LOT smoother.

4. Why is that so important to you? This gem is especially effective when someone shoots down EVERY idea you suggest. It identifies a person's motives and challenges them to honesty examine their emotions, which, if they’ve lashed out at you, probably isn’t something they’ve done yet.

5. Why do you want to know so badly? Similarly, this phrase helps uncover the motivations of someone who seems bit too persistent. Maybe even bordering on pushy.

For example, if a person you’ve just met asks you LOTS of probing questions on the same topic, or constantly asks you the same question over and over again, maybe it’s time to step back and ask why.

6. You must be having a really bad day. Unexpected and empathetic. Demonstrates concern, especially with an irate customer. Also, this phrase assures that you don’t take ownership of the other person’s problem. This ultimately allows them to cool off and approach their situation in a calm, collected manner.

7. I forgive you. When someone is flustered, running late or apologizing profusely, using these three words is almost like a magic tonic. Especially when it’s with a stranger.

See, the peaceful, tender and caring energy of “I forgive you” is incredibly powerful. And observing the way people respond when you say, “I forgive you” is a GREAT mini-lesson in momentum reversal.

8. Thank you. When someone brings a problem or complaint to your attention, make sure the first words out of your mouth are “Thank you,” and not “I’m sorry.”

“Sorry” is negative and self-blaming, and people say it WAY too often. Especially when they’ve done nothing wrong. Now, responding by thanking someone doesn’t mean you’re evading responsibility. If an apology is in order, say it. Just don’t LEAD with it. Instead, after you’ve thanked (aka, honored) the upset person, only THEN say, “I apologize,” or “I’m sorry. You deserve better.”

9. I respect your opinion of my work. My all-time favorite. Perfect for artists and creative professionals. See, if everybody loves your brand, you’re doing something wrong! Likewise, if everybody loves your idea, it’s probably not that good of an idea. So, next time someone expresses a dislike for your work – especially in an attempt to fluster, insult or embarrass you – do three things.

First, pause.
Second, breathe and smile.
Third, tell the person, “I respect your opinion of my work.”

Take it from someone whose work has been made fun of A LOT. I can (almost) guarantee you people will NEVER see THAT one coming! And as a result, you’ll not only leave them with nowhere to go; but you’ll project an attitude of open mindedness and acceptance. Jerks.

10. Silence. Lastly, sometimes the best way to reverse the momentum of an overly aggressive or hostile person is to say nothing at all. To just shut up and let them vent. See, in many cases, that’s all they WANTED: someone to listen to them. To honor them. Or, in some cases, that’s all they NEEDED: someone to serve as a sounding board so they could hear how absurd their words actually were!

In either case, not responding (at all) to someone’s aggression lowers the temperature of the conversation and allows that person to compose himself.

NOTE: Silence is an extremely challenging approach for both parties. See, we live in a hyperspeed; A.D.D. culture where time is money and "the meter is running." That’s one reason people are so afraid of silence. At the same time, however, that’s ALSO why silence can be so powerful.

- - -

Whichever of the Phrases That Payses you choose to use, remember your mantra: Respond; don’t react.

Combine that foundation with an attitude of patience and calmness, and you’ll be able to reverse the momentum of an overly aggressive or hostile person!

Of course, that's only (my) short list. What about YOU?

LET ME ASK YA THIS...
What Phrases That Payses work when you're trying to reverse the momentum of someone?

LET ME SUGGEST THIS...
Share your examples here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

How are you branding YOUR service?

Tune in to The Frontline on NametagTV.com.

Watch video lessons delivering memorable unforgettable service!

Friday, March 07, 2008

Writing is the Basis of All Wealth, Part 1


























The more you write, the more material you have for your blog.
The more you blog, the more people will link to you.
The more people link to you, the greater your web presence becomes.
The greater your web presence becomes, the larger your WOM asset grows.
The larger your WOM asset grows, the more Google likes you.
The more Google likes you, the better your organic search rankings become.
The better your organic search rankings, the more mindshare you can create.
The more mindshare you create, the more you become That Guy.
The more you become That Guy; the more customers come to YOU pre-qualified.
The more customers that come to you pre-qualified, the lower your average sales cycle.
The lower your average sales cycle, the lower your marketing and client acquisition costs.
The lower your marketing and client acquisition costs, the more profit you can turn.

Writing is the basis of all wealth.

Read part two and part three and of this series!

LET ME ASK YA THIS...
What did you write today?

LET ME SUGGEST THIS...
For the #1 way to overcome writer's thinker's block, send an email to scott@hellomynameisscott.com and I'll help you unblock yourself!


* * * *
Scott Ginsberg
That Guy with the Nametag

I'm not a consultant. Nor a Coach. However, you CAN rent my brain!

No systems. No formulas. Just someone who (actually) listens, asks KILLER questions and facilitates creative breakthroughs. Rent Scott's Brain today!



Thursday, March 06, 2008

65 Things I Wish Someone Would've Told Me When I Started My Company

1. A successful speech is a group effort.
2. Activity isn’t progress.
3. Ask yourself how YOU can do it before asking how it’s already been done.
4. Be confident but uncertain.
5. Be gentle and non-critical of yourself.
6. Build credibility into everything you do.
7. Discard evaluative tendencies.
8. Don’t advertise your importance.
9. Don’t be stopped by not knowing HOW.
10. Don’t count on your audience to connect the dots.
11. Don’t fall in love with your own ideas.
12. Don’t reach for ready-made replies.
13. Don’t talk so goddamn much.
14. Don’t talk the energy out of your idea or else there will be nothing left for action.
15. Don’t waste your time playing to the wrong crowd.
16. Doubt is healthy.
17. Emulate, don’t imitate.
18. Every day is the answer.
19. Everything you do should lead to something else you do.
20. Everything you write MUST have a response mechanism.
21. Fear the known.
22. Find a way to catalyze your discontent.
23. Find out if this is an opportunity, or an opportunity to be used.
24. Formulas are reductive. Stick with practices.
25. Get the other person to learn it on their own.
26. Get the other person to say it on their own.
27. Get their email.
28. Give people new eyes, not new landscapes.
29. Good art is never finished.
30. Ideas are your major source of income.
31. If all you’re doing is speaking, you don’t have a business.
32. If all you’re doing is speaking, you have no audience outside of your audience.
33. If they want you, they’ll find you.
34. If you make it an issue, you give other people permission to make it an issue.
35. Know the patterns of your ignorance.
36. Notice your patterns of energy investment.
37. Patience. It’s only a matter of time. They’ll come when they’re ready for you.
38. Pinpoint your value and work backwards.
39. Publicists are full of BS.
40. Punch people in the face. Make it really, really clear.
41. Recognize threats to your ownership.
42. Refuse to define yourself by others’ assessments.
43. See more by striving less.
44. Seeking destroys the journey.
45. Seven words: “I respect your opinion of my work.”
46. Shut up and listen.
47. Something isn’t always better than nothing.
48. State your fee confidently and shut up. He who talks next loses.
49. Stop trying to win over complete strangers who don’t know how to value you yet.
50. The loudest person in the room is usually the weakest person in the room.
51. The map is not the territory.
52. The media doesn’t care about you.
53. The more time you’ve been given to talk, the less you should actually speak.
54. The number of eyeballs isn’t as important as WHOSE eyeballs.
55. The purpose is found in the process
56. The question isn’t IF they should use you, it’s HOW they should use you.
57. Wait for the right time to prove people wrong.
58. Wearing glasses makes you look smarter.
59. When you do an interview, you’re NOT there to answer their questions.
60. Writing is the answer to everything.
61. You don’t always have to organize everything.
62. You don’t need to apologize when you’ve done nothing wrong.
63. You don’t need to be the expert. Only the PERCEIVED expert.
64. You don’t need to justify your existence to anyone.
65. Your calendar is your inventory.

LET ME ASK YA THIS...
What things do you wish someone would've told you when you started YOUR company?

LET ME SUGGEST THIS...
Post your lists here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Are your customers proud to be your customers?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on creating new customers fans!

Wednesday, March 05, 2008

Don't be stopped by not knowing HOW

An entrepreneur (by definition) is someone who takes risks.

So, she can’t let a little thing like “knowing how” stand in her way.

“How” is dangerous.
“How” is a dream destroyer.
“How” is the difference between talkers and doers.

And too many ideas, projects and movements have fallen off the face of the Earth because somebody was stopped by not knowing how.

LESSON LEARNED: Focus (first) on the WHAT, and the HOW will eventually appear.

Be clear about the results and flexible about the process. Here’s why:

The “WHAT” can be defined right away.
But the “HOW” takes time, patience and persistence.

The “WHAT” can lead to immediate action.
But the “HOW” may take weeks, even months to get started.

The “WHAT” can lay groundwork for the “HOW” to materialize.
But the “HOW” won’t come to fruition without first identifying the “WHAT.”

So, if you have a great new idea and (still) aren’t sure how to execute it, relax.

Because all that matters (at least, right now) is that you just get started.

That you take the first step. That you do something. ANYTHING!

After all, ideas are free; only execution is priceless.

So, consider these practices to help you focus on the “WHAT.” That way the “HOW” will eventually come to fruition.

1. START with lists. The moment you get a new idea, the first thing you need to do is make it into a list. Listing is the simplest, quickest and most efficient way to capture your idea before it flies away to “But You Never Wrote Me Down Land.”

And, the human brain is a self-organizing machine. So, listing subconsciously creates patterns, groups and “piles” of material that seem to come together on their own. This will help you explore the “WHAT” to its fullest extent. I suggest spending a few hours taking a mental dump, creating lists like:

o What My Idea Is
o What My Idea Isn’t
o Where This Idea Came From
o Why I Want to Do This Project
o Who the Customer Is
o What the Value Proposition Is
o How My Idea Is Unique
o Who I Need to Talk To about This Idea
o Goals of This Idea
o Potential Benefits of This Idea
o Resources/Items I Need to Obtain to Move Forward
o Barriers or Challenges
o What This Idea (Could) Become
o What I Want This Idea to Become
o Strengths of This Idea
o Weaknesses of This Idea
o Dangers of This Idea

List until you’ve got nothing left to list. Empty your mind! Update, edit and revisit your lists regularly. Ultimately, this practice will objectify AND clarify your thoughts, thus bringing you closer to discovering the “HOW.”

2. CONTINUE with resources. Odds are, there’s somebody out there who’s done something similar to your idea. Your goal is to connect WITH, and glean lessons FROM that person.

So, here’s your approach:

o FIRST, spend some time googling around. See what else and who else is out there. Keep a record of your findings.

o SECOND, create (yet another) list. Find 5-7 other entrepreneurs whose ideas mirror your own. Think of them as potential resources.

o THIRD, send each of them a short email. Introduce yourself and congratulate them on their success. Then, briefly explain why you’ve reached out. Summarize your new idea in one or two sentences. Ask if they’d be willing to have coffee or chat on the phone for 15 minutes. Respect their boundaries by working with their schedule and/or offering to compensate them for their time.

o FOURTH, shut up and listen. During your conversation, ask penetrating questions like:

o What’s been the biggest lesson you’ve learned?
o What’s the stupidest thing I could do with this idea?
o What three things have most contributed to your success?
o What was the turning point in your execution of this idea?
o What mistakes do people in situations like this usually make?

o FIFTH, take copious notes. Find out what they’ve learned and where they’ve screwed up. Keep all of your research, resources and notes together in an easily accessible folder, along with your lists from the first exercise.

o SIXTH, follow up. Send your new friend(s) a follow up email to thank them for their time. Make it your goal to meet with one of these resources once a month. Without being too annoying, occasionally keep them updated on your progress. And continue to run your “WHAT” ideas by them as you discover more of your “HOW.”

3. PERSIST with education. OK! You’ve made some lists and picked some brains. Great progress on the “WHAT.” By now, the “HOW” should be starting to show its ugly little mug.

Which means it’s time to get shanks out.

A.K.A., you need to be willing to suck in the beginning.

Please take a moment and re-read that last sentence.

Yes, It comes with the territory. Whether you’re a storeowner, children’s author or a professional service provider, you’ve got to get the shanks out.

And you do so through education.

Several examples:

That means … daring to do it badly.
Which might mean making an idiot of yourself.

FOR EXAMPLE: Even Jerry Seinfeld and Chris Rock bombed in front of audiences in the beginning.

That means … spending time paying your dues.
Which might mean fighting your attitude of instant gratification.

FOR EXAMPLE: Accept the fact that you might not get any web traffic for six months.

That means … seeking progress, not perfection.
Which might mean asking for feedback to find out where you suck.

FOR EXAMPLE: Ask customers to offer honest feedback, even if it hurts.

That means ... creating work that isn’t very good.
Which might mean throwing a lot of stuff away.

FOR EXAMPLE: Wouldn’t you want to go to the driving range to hit a bucket of balls before playing your first round of the season?

As you can see, persisting with education is the hardest, longest and most enduring part of discovering your “HOW.”

It takes the most patience.
It takes hard AND smart AND long work.
It takes stepping out of your comfort zone.

But that’s exactly why it works.

In fact, that’s why ALL of these practices work.

And I only know this because I’ve done them (and continue to do them) as I trudge forward through my own entrepreneurial hurdles.

Just like you.

So, if you’re an entrepreneur who’s become stuck by not knowing how, remember these three practices:

START with lists.
CONTINUE with resources.
PERSIST with education.

And just concentrate on the WHAT.

No-how will eventually lead to know-how ;)

LET ME ASK YA THIS...
When you aren't sure about the "HOW," what's your first move?

LET ME SUGGEST THIS...
Share your first move here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Not sure how to approach your new idea?

Tune in to The Entrepreneur Channel on NametagTV.com!

Watch video lessons on taking the first step!

Tuesday, March 04, 2008

NametagTV: Satisfied, Loyal or Insistent?

Video not working? Click here for Adobe Flash 9!

Or, click here for the original link to this video on NametagTV.com.

LET ME ASK YA THIS...
Are your customers satisfied, loyal or insistent?

LET ME SUGGEST THIS...
Think about a company you INSIST upon doing business with. Share three reasons why here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Still watching training videos from 1986?

Tune in to NametagTV.com for an interactive learning experience!

Stick yourself out there!

Monday, March 03, 2008

7 Ways to Overcommunicate Anything

On a number of occasions, I’ve either heard or read the following statement:

“You can’t over communicate.”

And I’m not sure I agree with that.

Here are my reasons:

You can talk too much.
Which means you’re not listening that much.


You can listen too actively.
Which comes off as annoying and fake.

You can ask too many questions.
Which turns you into an interrogator.

You can be around too much.
Which might give someone the impression that you’re spying on her.

You can violate someone’s boundaries.
Which makes them feel uncomfortable.

You can use someone’s name too often.
Which appears unnecessary, forced and inauthentic.

You can check up on people too much.
Which demonstrates a lack of trust and unwillingness to relieve ownership.

What do YOU think?

LET ME ASK YA THIS...
Is it possible to overcommunicate?

LET ME SUGGEST THIS...
If so, post your examples here! If not, share with us anyway!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

New website go live this week?

Tune in to The Entrepreneur Channel on NametagTV.com!

Watch video lessons on spreading the word!