Friday, December 05, 2008

The ongoing battle between “different” and "unique”

I no longer have patience for people who use these two words interchangeably.

Different is NOT the same thing as unique.

I've researched, surveyed my audience members, written extensively and thought long and hard about it.

And here's what I've come up with:

DIFFERENT comes from the Latin differe, which means, “to stand out.”
UNIQUE comes from the Latin, unicus, which means, “the only one.”

DIFFERENT stands out among people.
UNIQUE draws in from people.

DIFFERENT can be positively or negatively connotative.
UNIQUE is always positively connotative.

DIFFERENT is memorable.
UNIQUE is unforgettable.

DIFFERENT contains superficial value.
UNIQUE contains profound value.

DIFFERENT is something you choose to DO deliberately.
UNIQUE is something you simply ARE intrinsically.

DIFFERENT is Other-oriented and comparison based, i.e., “different FROM” someone or something else.
UNIQUE is You-oriented and non-comparison based, i.e., “HE is unique” or “They are unique.”

DIFFERENT is explicit, short-lived and attention seeking.
UNIQUE is implicit, enduring and attention attracting.

DIFFERENT uses “props” and tangible things to put yourself on display.
UNIQUE uses your personal truth illuminates you from within.

Ahhhh. That feels better.

REMEMBER: Don't run out and try to do something "different."

Stay put, find out what already makes you unique, and just BE that.

People will notice.

LET ME ASK YA THIS...
Are you unique or just different?

LET ME SUGGEST THIS...
For the list called, "46 Marketing Mistakes Your Company Is (Probably) Making," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

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