Friday, September 19, 2008

The Four Ironies of Listening

The first irony:

Effective listeners are always in demand.
Listeners are always popular wherever they go.

And yet, most people SUCK at listening.


The second irony:

Listening is THE most important business skill you could possess.
Listening is the only thing you do more than breathing.

And yet, 90% of schools and universities don’t offer course on listening.

That’s odd.

The third irony:

Listening lowers blood pressure, which reduces stress.
Being listened to increases your self-esteem, self-worth and purpose.
Having a person who listens to you makes you feel more confident and boosts your immune system.

And yet, listening is the #1 complaint by customers across most industries.

Huh. Weird.

The fourth irony:

Listening – if practiced DAILY and more diligently – can change the world.
Listening – if practiced DAILY and more diligently – can attract more business, elicit greater loyalty and foster deeper solidarity.

And yet, in the history of the world, nobody’s every said, “Gee, I wish you wouldn’t listen so much!”


So, two questions:

1. Do you think your personal and professional life would benefit from improving your listening skills?

(Good. That’s what I thought.)

2. What have you done – specifically, in the past 30 days – to improve your listening skills?

(Yeah. Didn’t think so.)

What was the last book you read about listening?

For the list called, "27 Reasons People Aren't Listening to You," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!