Monday, July 28, 2008

What are you NOT perceived as?

A tremendous amount of time, energy and money is spent on perception management.

The perception in the eyes of your customers.
The perception in the eyes of your competitors.
The perception in the eyes of your constituency.

Which is good. Perception TRULY is reality.



But, here’s a counterintuitive question for you:

What are you (not) perceived as?

Because that’s just as important.

For example:

Maybe you’re (not) perceived as a salesperson.
Rather, as a resource. A partner. A trusted advisor.

Maybe you’re (not) perceived as a manager.
Rather, as a coach. A leader. An guide for inspiration.

Maybe you’re (not) perceived as a consultant.
Rather, as an expert. A listener. A smart person whose brain you can rent.

Yep. Maybe the question, "What are you perceived as?" isn't quite enough.

LET ME ASK YA THIS...
What are you (not) perceived as?

LET ME SUGGEST THIS...
For the list called, "157 Pieces of Contrarian Wisdom," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

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