Friday, July 18, 2008

How to build a fan base

You’re a writer. Or an artist. Or a performer. Or a blogger. Or a consultant.

Some kind of Creative Professional.

So, that means one of your goals is to build a following.

A fan base.
A community.
A group of people who admire or support your movement.

Sound overwhelming?

Because it isn’t.

It’s actually (really) simple.

In fact, I can boil it down to four words:

One at a time.

Here’s what that means...

One person at a time.
With the knowledge that, after a while, they start to accumulate.

And before you know it, you’ve got thousands of fans.

One blog post at a time.
Writing for your ideal reader, contributing to your HOT body and eliciting comments, ideas and feedback.

Which isn’t really that much work, if you do a little each day.

One email address at a time.
Obtaining permission from your fans to stay in touch with them and start an ongoing dialogue.

Because he who has the best list (and delivers the best value to, and has the best relationship with that list) wins.

One email conversation at a time.
Connecting and conversing with fans individually, even if it’s a simple email reply, “Glad you enjoyed my article, Gary!”

Because you must always be thankful for your followers.

One in-person conversation at a time.
Getting out there to meet your fans, even if it’s a simple, “Nice to meet you Terri – thanks for being here tonight!”

Because individual tethering is the heart of building a following.

- - -

One at a time.

That’s the secret.

Are you building a following?

For the list called, "23 Ways to Make Your Fans Super Happy," send an email to me, and I'll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

Buy Scott's new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.