Thursday, July 03, 2008

Are you unlabelable?

Human beings LOVE to put (instant) mental labels on each other.

It’s almost as if – when we meet people for the first time – we’re just DYING to find SOMETHING (anything!) to trigger that mental label maker.

And we can’t feel comfortable talking to someone without it.

Because, sadly, simply “existing as human beings” – nothing more, nothing less – just isn’t enough.

So, instead of knowing someone as just “Tom,” there’s got to be more.

Tom’s job title.
Tom’s last name.
Tom’s occupation.
Tom’s country of origin.
Tom’s years of experience.
Tom’s choices on what to do (or NOT do).

Something. Anything. Just so we can satisfy our need to commoditize each other.

So, that’s why I like nametags.

Because you get to label yourself first.

Before anyone else gets the chance.

And this removes the possibility of someone else mentally labeling you as anything ... other than your name.

Because you beat them to the punch.

And ultimately, it makes you unlabelable. Sweet.

REMEMBER: If you don’t make a name for yourself, someone will make one for you.

Are you unlabelable?

For the list called, "100 People (Not) To Listen To," send an email to me, and I'll send you the list for free!

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Scott Ginsberg
That Guy with the Nametag

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