Thursday, May 01, 2008

Well, yeah, but there's a LOT of people who are smart ;)

“Why are they talking to THAT idiot?!” you scream at the TV.

“Channel 5 should be interviewing ME! I’m the smart one when it comes to that topic!”

Well, yes, that may be true. You certainly may be the smart one.

But there’s a LOT of people out there who are smart.

Which means being smart isn't enough.

So, the real question is:

Are you funny?
Are you likable?
Are you unique?
Are you relevant?
Are you attractive?
Are you articulate?
Are you interesting?
Are you fascinating?
Are you remarkable?
Are you entertaining?
Are you positioned well?
Are you the Go-To-Guy?
Are you a Thought Leader?
Are you the obvious expert?
Are you speaking in soundbites?
Are you somewhat controversial?
Are you blogging every single day?

I hope so.

Because THAT’S the type of person the media wants.

What do you know that people would pay money for?

For a list called "17 Ways to become a Thought Leader," send an email to and I'll make sure YOU"RE the one the media interviews next time ;)

* * * *
Scott Ginsberg
That Guy with the Nametag

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