Thursday, April 17, 2008

Stop calling it "marketing"

Marketing is evil.

Or at least, that’s the perception.

That marketing is dishonest.
That marketing is contrived.
That marketing is manipulative.
That marketing is interruptive.
That marketing is disrespectful.

Which, in many cases, it CAN be.

And which, in many cases, it IS.

But that’s only if you continue to call it “marketing.”

SO, HERE’S YOUR CHALLENGE: Eliminate the word “marketing” from your vocabulary.

Reframe it in a way that allows you to identify with it on a personal level.

A few examples:

It’s not marketing.
It’s STRATEGIC SHARING.

It’s not marketing.
It’s TRANSFERRING EMOTION.

It’s not marketing.
It’s TELLING A STORY.

It's not marketing.
It's BEING YOUR AUTHENTIC SELF

It’s not marketing.
It’s STICKING YOURSELF OUT THERE.

After all, the best marketers in the world are the ones you don’t even realize are marketing.

And I don’t count those super-slick, manipulative advertisers who sneakily pump marketing messages into every available public crevasse that leverage people’s unconscious minds against themselves.

Those people really ARE evil.

I’m talking about the people who are starting movements.
I’m talking about the people who are spreading valuable ideas.
I’m talking about the people who actually creating REAL change.
I’m talking about the people who are having fun, making the mundane memorable.

The ones you don’t think of as “marketers.”

People like Spike.
People like Jim.
People like Bob.

Yep. Those are my peeps.

LET ME ASK YA THIS...
If you could call "marketing" something else, what word would you use?

LET ME SUGGEST THIS...
For a list called "123 Questions Every Marketer Should Ask," send an email to scott@hellomynameisscott.com and I'll overload you with thought provokers!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

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