First, you write out a description of your perfect customer.
THAT will enable your Target Marketing Scanner to be on high alert.
Which will filter out the WRONG customers.
Which will make room to attract the RIGHT customers.
Which will enable you to focus your time and efforts on serving a specific niche.
Which will enable you to charge a higher fee, because people demand specialists.
Which will not only increase your bank account, but also earn you the FREEDOM to work according to your own pace and not have to kill yourself all the time.
Which will give you more free time to spend on non-work stuff.
Which will make you really, really happy.
Writing is the basis of all wealth.
Read part one and part two of this series!
LET ME ASK YA THIS...
What did YOU write today?
LET ME SUGGEST THIS...
For the #1 way to avoid writer's block, send an email to firstname.lastname@example.org and I'll help you unblock yourself!
* * * *
That Guy with the Nametag
Want that customer to return with three of his friends?
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Watch video lessons on delivering unforgettable service!
Friday, March 21, 2008
7:45 AM approachability, approachable, blogging schmogging, hello my name is scott, how to be that guy, nametag guy, scott ginsberg, that guy with the nametag, writing is the basis of all wealth