The more you write, the more material you have for your blog.
The more you blog, the more people will link to you.
The more people link to you, the greater your web presence becomes.
The greater your web presence becomes, the larger your WOM asset grows.
The larger your WOM asset grows, the more Google likes you.
The more Google likes you, the better your organic search rankings become.
The better your organic search rankings, the more mindshare you can create.
The more mindshare you create, the more you become That Guy.
The more you become That Guy; the more customers come to YOU pre-qualified.
The more customers that come to you pre-qualified, the lower your average sales cycle.
The lower your average sales cycle, the lower your marketing and client acquisition costs.
The lower your marketing and client acquisition costs, the more profit you can turn.
Writing is the basis of all wealth.
Read part two and part three and of this series!
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Friday, March 07, 2008
8:20 AM approachability, approachable, blogging schmogging, hello my name is scott, how to be that guy, nametag guy, scott ginsberg, that guy with the nametag, writing is the basis of all wealth