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Thursday, March 13, 2008

How to Kill Two Stones with One Bird, Part 2

I don't believe in luck.

Even when I did the piece for 20/20, I explained my philosophy on the subject:

1. Luck is about being in the right place at the right time - so, therefore, be in a LOT of places.

2. L.U.C.K is an acronym for "Working Your Ass Off"

3. Luck is about leverage.

Today, I'd like to talk about #3.

As you've read before, I'm a big believer in killing two stones with one bird.

And in my experience, the ULTIMATE "Leverage Question" goes a little like this:

Now that I have this, what else does this make possible?

Let's explore a few examples:

Now that you have A NEW WEBSITE, what else does this make possible?

o How about a valid reason to follow up with all of your prospects?
o Or a new place to send people who want to find out more about you?
o Maybe a new pool of customers you otherwise wouldn’t be able to reach?

Now that you have THIS NEW BOOK, what else does this make possible?

o Perhaps an “entrée” into a particular niche?
o Maybe an increase in your fee?
o Or an amendment to your bio that includes the title, “Author”?

Now that you have 500 BLOG POSTS, what else does this make possible?

o How about compiling them into an ebook?
o Or maybe even a REAL book?
o Perhaps a “Top 10 Posts of All Time”?

Now that you're WORKING WITH AN INDUSTRY LEADER, what else does this make possible?

o Maybe credibility to work with its competitors?
o Or clout to work with anyone in the same industry?
o How about using their testimonial to beef up your credentials?

Now that you were FEATURED ON THE NEWS, what else does this make possible?

o One of those “AS SEEN ON” stickers for your front door?
o Perhaps an “in” with similar stations?
o Maybe a reason to send an email every single person you know?

Now that you WON THAT FANCY AWARD, what else does this make possible?

o Charging a premium?
o How about a plaque for the lobby?
o Maybe a reason to be more selective with your customers?

LET ME ASK YA THIS...
Now that you have (x), what else does this make possible?

LET ME SUGGEST THIS...
For a list called "61 Leverage Questions to Kill Two Stones with One Bird," send an email to scott@hellomynameisscott.com and I'll hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Come to the St. Louis Business Expo!

See Scott LIVE and a get a free copy of his new book with admission! See ya next Tuesday...

Labels: entrepreneurial thinking, kill two stones with one bird, leveraging, QREATIVITY

1 Comments

1 Comments:

At 4:04 AM, Anonymous said...: Another idea might be to actively present yourself as a lever to one of your clients. Help them to realise how useful you are. Make them want to keep using you.

For example, I started doing some web programming for a graphic design company; it started off as just odds and ends, but soon I discovered that they had attempted to create their own "web service" (which they would then resell to their clients). They had outsourced the development and when I met them, the product they had was utter rubbish.

In essence; I presented MYSELF as the lever; and said "I can take your idea and make it WORK for you; USE ME".

To use the phrasing of Scott's post, I said to them:

Now that you have THIS NEW DEVELOPER, what else does this make possible?

They LOVED my proactive approach. I wasn't just content to come on and do the work they sent me; I said "You've got a great idea but the finished product sucks, let me help you fix it".

Well, I fixed it for them, and we're both happy.